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I recently received an email from Russell Wright from the Theme Zoom Team, who writes that the Google Quality Rater's document, which is found on the link below, was supposedly leaked from Google Secret Labs. It is supposedly used to train search engine "quality raters". Some experts hold the position that this document MAY be some sort of elaborate hoax, but that Search Engine Land is treating this document as if it is real and authentic.

It sure looks real to me… but I don't know if it really came from Google.

Read  what Search Engine Land writes about the document, which can be found here, and judge for yourself.

 ********************

Brian Ussery has discovered a revised copy of the Google Quality Raters Guidelines, which he archived on his own site (has been removed.  The pdf can be found on this site).

The documents are used by Google Quality Raters to aid them in classifying queries, measuring relevancy, and rating the search results. To do so, the Quality Rater must understand how Google works and this document has a bunch of that. Let me pull out some of those details in easy to read bullet points.

Three Query Types:

• Navigational: someone searching for a site, such as a search for IBM.
• Informational: someone searching for information on a topic of interest, such as finding out more information on Danny Sullivan.
• Transactional: someone searching when seeking to purchase something either online or offline, such as searching for 'buy ipod touch.'

Quality Rating Scales:

• Vital: This is the highest score a web page can receive for a query. A vital result comes from a query that is most likely navigational and the resulting page is the official web page of the query. When searching for 'ibm', the vital result would be www.ibm.com.
• Useful: This is the second highest score a web page can receive for a given query. A useful rating should be assigned to results that "answer the query just right; they are neither too broad nor too specific." One of the examples given for a useful rating would be a search on meningitis symptoms with a resulting web page of http://www.webmd.com/hw/infection/aa34586.asp
• Relevant: This comes after a useful rating, and is used for results that return less useful results. The guidelines say the result is often "less comprehensive, come from a less authoritative source, or cover only one important aspect of the query." An example would be a review of laptop computers, but the review only takes five computers and not all computers within its class. Since it is not a fully comprehensive review, it would be rated as relevant and not useful.
• Not Relevant: This rating is used for pages that are not helpful to the query but are somewhat still connected to the original query. Classifications of a not relevant page would be "outdated, too narrowly regional, too specific, too broad" and so on. One of the examples give is a search for the 'BBC' that returns a specific article from BBS; it is too specific and is not relevant to the query at hand.
• Off-Topic: This is the lowest rating a page can receive for a query. If the returned page is completely not relevant to the query, it would be given a rating of "off topic." An example given is a query on 'hot dogs' that returns a page about doghouses.

Categories For Results That Can't Be Rated:
Not everything can be rated, and those must be classified somehow. The categories for those types of results include:

• Didn’t Load: For pages that return a 404 error, page not found, product not found, server time out, 403 forbidden, login required, and so on.
• Foreign Language: This is given to a page that is in a "foreign language" to the "target language" of the query. English is never a foreign language, no matter what. So, if you search in Chinese for something and a Hebrew page is returned, it is a foreign language, but if an English page is returned, it is not a foreign language. There are exceptions to the rule.
• Unratable: When the rater cannot rate it for any other reason.

Spam Labels:
Now for the really good stuff, spam labels. This is a new addition to the quality raters guidelines and is fairly small. The labels include:

• Not Spam: The not spam rating is given to pages that "has not been designed using deceitful web design techniques."
• Maybe Spam: This label is given when you feel the page is "spammy," but you are not 100% convinced of that.
• Spam: Given to pages you feel are violating Google's webmaster guidelines.

Flags:
Flags are for pages that require immediate attention, such as:

• Pornographic content
• Malicious code on pages

That is a brief overview of some of the many points in the document. For more, see the archived document and for some history, check out Google Blogoscoped.

 

/Angela Wickenberg

I've been taking a look at some of the free material being given out by some of the biggest and most successful marketers online at this time. Some weeks ago, Arman Morin, who has reportedly sold products and services over the Internet during the past ten years or so for over $43,000,000 (USD), and is the founder of Big Seminar and mentor of many of the most successful and serious marketers online, started sharing lots of videos on his blog.

I was very pleasantly surprised to see just how much value this marketer is willing to give away in his launch build-up over the past few weeks.  He now has 10 instructional videos and a downloadable .pdf file available at http://internetmarketingexplained.com/blog.

In his report, he dispells many myths that are prevalent concerning online marketing and shows in his videos exactly what he is talking about.

So what's so special about his giveaways?  Almost any marketer worthy of the name is giving away things to build-up trust and relationships before launching the product that the giveaways are related to, but here is where the comparison stops.

His videos are very informative and actually tell some of the "secrets" that many marketers have sold in courses and in PAID memberships.  I kid you not!  One example is in the video called massive traffic where he reveals things that I paid for in no less than TWO COURSES on Adwords and PPC marketing.

Head on over there right away and watch that video.  In fact, watch them all!

http://internetmarketingexplained.com/blog/massive-traffic/

On other videos, he reveals virtually EVERYTHING you need to know about how to create products and sell them.  These are the kinds of videos I would have available on my site for my readers!

As I mentioned before, there are no less than 10 videos available there to watch - they are not downloadable.

Thank you, Armand Morin, for showing us how to give real value and for sharing all of this.  Even those who can't afford to purchase any of his courses will benefit greatly from the information available for a limited time on his blog:

http://internetmarketingexplained.com/blog

Angela Wickenberg

Hi folks,

This is something you need to know about.  An extremely powerful method of using Adwords to make some serious money is being released today, Tuesday, at 10 AM EST.

Now, I know that you've heard about all these different systems and methods for making it online, but I think
you'll agree this:

If done correctly, Adwords is the quickest way to make a serious amount of money online.

Notice I didn't say it's the easiest way, because there's a lot of planning and testing that goes into a successful Adwords campaign, and I have lost a lot of money just LEARNING Adwords…

But when you get it right, the results are jaw dropping.

Sorry I'm getting this to you so late in the day.

When I first heard about it, I didn't know what to believe, but after studying the course, I feel I can recommend it wholeheartedly. I think that the marketers who do not have the kind of "bonus" software that is included in this package will not be able to keep up, perhaps with the exception of a few.

I wondered if this course was anything like many of the other courses I had purchased and studied.  The basic module is for complete beginners, but the advanced module had some very good info in it.  However, it was the "bonus" software that I think is what makes this course worth the "price of admission".  I have experience of another similar software that sold out under two hours, so I know what I am talking about.  The tutorials in the Adwords Tycoon course alone will save many a beginner from "blood, sweat and tears", but the tutorial on the bonus software helped me to understand the software that I've been learning to use for a few months. NOW I get it!!  Mind you, none of the software that have come out will ever replace the tactics and strategies you learn from for example the Blackbook.  We need to learn those strategies, too.  But this software will save you loads of time…  in fact, their results have been nothing short of astonishing.

Check these out:

AdWords Tycoons Video #1   $7,214.45 in just 1 Day

http://www.1autosys.com/aff/?aid=22706&pid=10183

AdWords Tycoons Video #2    $394,924.59 in 47 Days

http://www.1autosys.com/aff/?aid=22706&pid=10186

AdWords Tycoons Video #3    $526,242.98 in 34 Days

http://www.1autosys.com/aff/?aid=22706&pid=10174  

This is a link to the main page, as the link to the $500,000 video was not ready as of this writing.

The techniques that they're revealing are incredibly groundbreaking and they're only releasing 300 copies of the course to keep the information as potent and effective as possible.

That's a really good thing for you if you're someone that takes action, because most people don't. In fact,
95% of people or more never take any action with this stuff, so when you do the math, you have a huge advantage.

Be ready today (tomorrow for North America) at: Tuesday, June 12, 10:00 AM EST.

Considering that there are more than 81,523 internet marketers have watched the videos and gained access
to this private launch, it's going to sell out VERY fast.. probably within an hour.

I'll also be including an incredible, additional bonus to all those that order.

Get ready! As of this writing, there's only 13 hours left till launch.

Take Care,

Angela Wickenberg

P.S. Remember to set your reminders for tomorrow,  June 12, 10:00 AM EST. It's going to sell out the 300 copies incredibly fast.

http://www.1autosys.com/aff/?aid=22706&pid=10174

I wasn't going to write yet another post about John Reese so soon, but he published a video on his blog located at http://www.income.com/blog

This was where I was one of the speakers at the StomperNet seminar in Orlando, where John was the main speaker, telling us to "Do more that what's expected of you".  After getting over the chock of seeing myself on stage, I finally got up the nerve to write about it.  I have to thank John  for the reminder to do more than what people expect of me.  I can't agree with him more, but one thing I beg to differ on is that it is those that work the hardest that succeed. 

I can honestly say that I worked extremely hard to be on that stage, even if I was surprised that I was one of the chosen few; it’s not a matter of comparing “who worked the hardest”, but who did the things that led to success. Oftentimes, it’s not about working harder, but working more effectively.  Learning to do the right things in the right way at the right time for that particular situation.

At any rate, doing more than what's expected of you will earn you more friends and money and is in total alignment with the philosophies that I often write about and strive to live by.  Thanks, again, John.

Angela

My Friends,

I want to share something with you.   I have been studying self-help/motivational writings and practices for over 30 years.  One thing I firmly believe is "your mind creates your reality".

An ultra-successful marketer, Lisa Diane, apparently also adapted this mindset and shares the reasons for her success.  She has created five multi-million dollar businesses when she discovered this for herself.  She started in over $50,000 in debt and had her car re-possessed.  She now earns $400,000 per month in automated income, so she is probably someone to listen to.  She started with direct mail.  She went from flat broke to earning $1,000,000 in one year, which is quite an accomplishment.

Here are two links that are free and you don't have to opt-in to listen to them.  The first one from a webinar last night.

http://www.6mprofitmethod.com/af/replay

The second link is here.

www.themilliondollardesire.com

Enjoy and please listen to what she has to say.  It may change your life.

All the best!

Angela Wickenberg

A few weeks ago, I purchased a domain name on auction that had a pr 6 with +40k quality backlinks on it. When I checked a few days ago, ALL the pr was GONE as well as the backlinks.  This also happened with the one other domain I purchased on auction.  The one I already mentioned had a PR 6 and the other one had a PR 4.
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