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It is my honor and pleasure to invite you to a teleseminar/webcast tonight, July 10th at 9PM with marketing legend Joe Sugarman!

(link no longer valid - a new link with the replay will be available in a new post shortly)

What Clayton Makepeace says about Joe Sugarman

"Joe’s direct response exploits are the stuff of legend.  And he’s a great case study for copywriters looking to hit the big time with a business of their own AND for business owners and marketers eager to generate a flood of new customers, sales and profits."

What Dr. Joe Vitale says about Joe Sugarman:

"We have the opportunity to brand our product and brand our name. Joe sugarman has built multiple blockbuster businesses - JS &A mailorder catalogue and Blublocker Sunglasses. "

Joe Sugarman is a direct marketing pioneer:

•     In 1973 revolutionized direct marketing when he was the first to use 1-800-number orders by credit card.        

•     The first to run full page space ads in the Wall Street Journal and many national magazines.       

•     One of the first marketers to use half hour long infomercials to sell products on television.

• He has received Direct Marketing Man of the Year in 1979 and other awards.

Joe is a best-selling author of business books that are must-reads for entrepreneurs, copywriters and  marketers.

I hope you will join us on the call!

Here's the link:

(link no longer valid - a new link with the replay will be available in a new post shortly)

TIME in  Hawaii, California, USA,  New York, NY, Sweden and Japan

Thu 7/10/2008 3:00 PM

Thu 7/10/2008 6:00 PM*

Thu 7/10/2008 9:00 PM*

Fri 7/11/2008 3:00 AM*

Fri 7/11/2008 10:00 AM

 Here are the search results for "Joseph Sugarman" Amazon.com

Showing 1 - 8 of 8 results for "Joseph Sugarman" in Business.
	The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters by Joseph Sugarman Buy new: $13.57 / Used from: $11.46 Usually ships in 1 to 3 weeks
	Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade. by Joseph Sugarman Buy used from: $48.50
	Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs by Joseph Sugarman Buy used from: $68.35
	Marketing Secrets of a Mail Order Maverick : Stories & Lessons on the Power of Direct Marketing to Start a Successful Business, Create a Brand by Joseph Sugarman Buy new: $39.95 / Used from: $85.00 In stock soon. Order now to get in line. First come, first served.
	Television Secrets for Marketing Success: How to Sell Your Product on Infomercials, Home Shopping Channels & Spot TV Commercials from the Entrepreneur Who Gave You Blublocker(R) Sunglasses by Joseph Sugarman Buy new: $39.95 / Used from: $30.00 In stock soon. Order now to get in line. First come, first served.
	Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from America's Top Copywriter & Mail Order Entrepreneur by Joseph Sugarman Buy used from: $129.95
	Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mai by Joseph Sugarman Buy used from: $49.99
	Advertising Secrets of the Written Word; Marketing Secrets; Television Secrets –The Complete 3-Volume Set by Joseph Sugarman

(link no longer valid - a new link with the replay will be available in a new post shortly)

Meet you on the call!

Angela Wickenberg

Tags: JoeSugarmanMarketing Direct-Marketing-Legend Advertising-Legend ClaytonMakepeace JoeVitale

Happy Social Marketing!

Angela Wickenberg

Hey you guys! (that includes the female species, too)

I've been putting it off for the longest time… ignoring it.  It's such a big change, but I'm bent on doing it.  My website will be revamped and the change is scaring me!  But it's been one of my goals for a very long time - to fix everything that is broken; to fill in the blanks and make a mark.

I have written down several goals for this Summer - which is a working Summer for me this year. The kids are away on vacation and I am free to get anything and everything on my list done and completed.  Here are the top 5: 

1) Increase my Income (wow - not very original but my highest priority, nonetheless!)  I have several strategies for this.
2) A new car (for me - just want to qualify this - it doesn't have to be a brand new car - not as much pressure on me then )
3) Get organized in business and private life.
4) Attend important Internet Marketing seminars
5) Record new songs (gotta have SOME fun) and make videos (not music videos - videos for my business!)

I'll write something on how I intend to accomplish each of these in the coming days and weeks, "come hell or high water…".

Speaking of lists of 5 things, Carlos Garcia gives away the five top Ad-Networks, the 5 top CPA Networks and the 5 top Co-Reg Networks in a .pdf as a thank-you for filling out the survey after viewing the video. 

What are your top five goals for this summer or this year, and how do you intend to accomplish them?

Angela Wickenberg

As Web 2.0 becomes less of just a buzzword and more of a
reality, the types of sites webmasters need to publish will
increasingly become more important. In other words,
mini-sites are slowly dying and cookie-cutter article sites
are on the way out as well. Web surfers will become more
value-focused and web companies will become larger.

Over the next few years expect larger conglomerates to be
buying up profitable websites in their chosen markets.
Expect smaller sites to either be bought or driven out of
business. My intention is not to scare you, but this
outcome is inevitable.

Large businesses have always taken two approaches to their
desired markets. They either buy their competition or they
push them out of business. You want to be prepared when
this trend begins on the Internet.

Being a webmaster and online marketer, you should be
preparing for one of two scenarios. To position yourself
for a buyout to a larger company or to become the larger
company that dominates your chosen market.

Whichever route you choose is entirely up to you, but I
would suggest that it would be in your best interest to
begin focusing on authority sites. You can either start
building them or turning your current sites into them.
Whatever your approach may be, I assure you it will help
you sleep better at night.

What Is the Definition of an Authority Site?

A fairly comprehensible authority site definition was put
forward by Jason Dowdell of Global Promoter. Jason defined
it this way: …quot;Authority sites are sites that have
been linked to and referenced on other web sites covering
the same subject matter and they also will have hundreds if
not thousands of pages covering that subject matter and
nearly every facet of it….quot;

That definition is one man’s opinion, albeit a good one,
but let us go directly to the source. Many search engine
optimization and search engine marketing experts believe
Google has derived their primary algorithm from a document
titled, "Hilltop: A Search Engine based on Expert
Documents."

The PageRank formula as we know it today was derived from
this paper, and the authors, Bharat and Mihaila, define an
authority site in the text below:

"We believe a page is an authority on the query topic if
and only if some of the best experts on the query topic
point to it. Of course in practice some expert pages may be
experts on a broader or related topic. If so, only a subset
of the hyperlinks on the expert page may be relevant."

"In such cases the links being considered have to be
carefully chosen to ensure that their qualifying text
matches the query. By combining relevant out-links from
many experts on the query topic we can find the pages that
are most highly regarded by the community of pages related
to the query topic. This is the basis of the high relevance
that our algorithm delivers."

What we have reprinted above is the foundation of the
PageRank system and the determination for deciding which
sites will be authorities. I highly recommend you read and
re-read the full document until you understand every aspect
of it.

What Are the Components of an Authority Site?

Allow me to present you with a diagram at:
http://www.contentdesk.com/authoritymap that dissects your
typical authority site. As you can tell from the diagram, a
considerable number of components and systems must be in
place for the authority site to function profitably and
reap the benefits of the "Authority Site Formula."

The Authority Site Formula = Visitor Optimization (VO) +
Content Optimization (CO) * Creative Marketing (CM)

A simple question must be asked. What do 99.9% of authority
sites provide? In a sentence, an incredible amount of
original content and a superb visitor experience. The
search engines want you to succeed and they want you to
make money, but you have to play by their rules. In the
future, focus your efforts on visitor optimization and
content optimization instead of search engine optimization.

What Is the Anatomy of an Authority Site?

About.com is the definition and was the original authority
site. Their site has a generic domain name and hundreds of
subdomains on different topics.

Your authority site should take the same approach, but not
on such a general level. If you launch an authority site,
it should be geared towards a well-defined and large
market. After you launch the site and generate some
traffic, you should create subdomains that cover specific
areas inside that larger market.

For example, Diabetic-Resources.Com is not an active site;
but if it were, then a typical authority site setup would
be something like:

* http://supplies.diabetic-resoures.com *
http://diet.diabetic-resources.com *
http://insurance.diabetic-resources.com *
http://symptoms.diabetic-resources.com *
http://treatment.diabetic-resources.com

Using this approach, you are able to target your general
market while generating more targeted traffic pertaining to
related sub-markets.

As a rule of thumb, the index pages on your domains and
subdomains should be more focused on content, but the
article and commentary pages should be more focused on
advertising. Just do not ever lose sight of the most
important aspect of your site, which is visitor experience
otherwise known as visitor optimization.

What Does It Take to Create an Authority Site?

You want to create a site that generates thousands of
visitors a day mainly through the major search engines, and
would ultimately be the one-stop source for information in
that particular market.

Your site must employ three traits to become an authority
site. Let’s discuss all three necessary aspects:

Dynamic: You should have as many RSS feeds as you can
muster to incorporate throughout your site. Your visitors
need to be able to receive RSS feeds for any keyword,
category or archive as well as create their own. One feed
is no longer enough to satisfy your visitors.

Interactive: You should be engaging the minds of your
visitors at all times using surveys, commenting and
feedback. Make these features easy for your visitors and
your site will grow exponentially. Why? Because they feel
like you actually care about them. Interaction is a
powerful tool and creates a sense of community on your site.

Consistent: You should post to your blog often, and you
should always provide quality and original content. That
doesn't mean you need to produce 800-word articles three
times a week. Your goal should be to become a news master.
You need to be an …quot;authority…quot; on the news
happening in your niche.

If you follow the steps and guidelines listed above, then
you will be on your way to being the owner of an authority
site.

This blog and site will be transferred to the Authority Site Center within the next few days.
After that, I will be able to write about the developments in traffic and unique visitors.
I expect to make a great deal of changes to this site during that time.  More to come on that later.

In the meantime, here is the link to check out what the Authority Site Center has to offer:

Click here to download the Authority Black Book, a $97 value.  In fact, it has more value
than many courses that cost a lot more than this, but it's free:

contentdesk.com/cmd.php

And here is the link to the Authority Site Center:

http://contentdesk.com/cmd.php?af=615874

Best,

Angela

Yesterday, Rich Schefren did a packed conference call with more than 1,000 people eager to ask him questions about his new product, the GPS Guidance Profit System.

Pick up the free report he wrote a couple of weeks ago on eliminating your constraints here

Just the free report itself is full of good information that anyone could act on right away.

They got A LOT of answers, and a seminar's worth of actionable content, too. The listeners enjoyed it, and because Rich had a good time doing it, he's ready to do another "short" version of Rich-TV on UStream.

It won't be up for 26 hours this time like the last one a week or so ago.

Rich will be giving away a free GPS Program to someone watching live on Ustream.tv, plus giving out even more constraint-busting advice.

It starts at 1:00pm Eastern time, and going for a while. Then they'll be closing down the Guided Profit System to new enrollments.

I got a ton of advice and information out of the 26 hour webinar, so I'm certain this shorter one will also be a great use of your time.

Use this link to go to Rich's Ustream.tv channel at 1:00pm Eastern time on Thursday… Rich-TV GPS Giveaway on Ustream

Ask any question about GPS and eliminating your constraints that you want. And pick up some ideas from the answers to other people's questions.

Then he'll pick one lucky person from the Ustream viewer roster… and give them access to his Guided Profit System Program… absolutely FREE.

See you on Rich-TV.

Tags: RichSchefren, gps, guided profit system, removing constraints, gps giveaway on ustream, Rich-TV

After reading this article by Russell Wright of ThemeZoom, http://www.theme-zoom.com/167/are-you-putting-content-in-the-wrong-place/,  I realized that I may have set up my sites in the wrong way, using the content in a way that did not help me.  Even Twittering in a way that was not helping me.

I was a member of ThemeZoom when they first introduced their service back in 2005 or early 2006, but I didn't understand a thing.  Since then, I have changed quite a bit, and ThemeZoom seems to have developed their services as well.  I think the people at Themezoom really put out a lot of quality info. Take a look at the article about how content can be scored and placed correctly or incorrectly, as the case may be. For example, much is talked about the importance of researching your online "verticle market" and "keyword clusters".  It's all very scientific and detailed.  No messing around when it comes to marketing.

There are also articles and video instruction  talking about tests they have carried out and are in the process of carrying out, like the difference between using Tube  Mogul and Traffic Geyser.  Russell Wright says that  you will get ranked for keywords with fewer than 500,000 competing pages on Google when you submit a properly tagged video.  That we should only use You Tube videos on our main site if it has relevance, otherwise You Tube videos should be used on your support sites and only HD quality videos should be used on your main sites.  Hmmm - now that's interesting - that there are quality scores associated with the quality of the audio and visual content on your site.  They talk about where to use widgets, about the purpose of your primary website (you USP of course) and that it is the business question you are proposing to answer with your USP that is presented on the main site, that we should not use spun content on primary website, when you use excerpts from books…

The membership they have is called Krakken and is by invitation only.  I'm inviting you:

<a href="http://www.themezoom.com/amember/go.php?r=171&i=10&s=1">By Referral Only - Qualified Candidate Link</a>

                                                                                                                                        Blogged with the Flock Browser

Tags: Content, Right place for content, content strategy, Russell Wright Themezoom