December 26, 2007

SafeList Test: MadVlad and Instant Buzz

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About a week ago, I performed a small safelist test.

I sent out to the "Mad Vlad safelist". 

I was allowed to send out to  7,000 members and it gave zero results. Zero clicks.

I think you're just lucky if someone opens your email sent out through a safelist.

Since it was free I just tried it to see - it took only a moment and I didn't put a lot of work into it.

So I think it's both the medium AND the offer.

The offer may not have been presented correctly. But it's the headline that's really important here.

So if something is going to be sent out through the List Bandit or Your Lucky List,

the subject line must first get people to open it, otherwise the work is for naught.

In my opinion, you only have the first five seconds someone sees your headline to get them to open it.

And if people are anything like me, they will give an email address that is specifically for safelists.

They don't even look at the emails coming in from them and just delete everything periodically,

or on automatic deletion on a daily basis.  This is possible on a server-based email.

So before you spend your money on safelists, think twice about the kind of offer you have.

I believe the offer must be a "how to make money" kind of offer, 

but that is only in my opinion. 

I have heard reports from other people that when they do have an offer that gets opened,

the traffic is only sporatic and there are no buyers.

My experience from Instant Buzz is that I get lots of clicks but few clickthroughs -

just a trickling of traffic - and no buyers.  I had a lot more "points" there but still the results were very bad.

This was during my first launch of e-bizsecretsexposed.com last year.

Just wanted to share this with you.

I'll be sure to share with you some results on Craig's List and MySpace in a week or two.

Look for my Christmas Message on http://angelawickenberg.com a little later today.

Merry Christmas,

Angela Wickenberg


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December 20, 2007

Greatest Enemies and Best Friends?

Here's another point of view:

Sameer A. Mirza wrote:

Sleeping with the enemy :) … Yet both of you are happy, having fun & it is contending… Interpret in your own way.. Works for me …

Question Details:
——————–
Should we "make love" to our customers?

Do you think marketers should stop treating their customers like wallets and instead treat them more like the people they would like to be their dearest friends, or even a desired lover? Watch my video and Diggit, please:

http://www.strategicprofits.com/66-seconds-compelling/angela-wickenberg/


Let me know and I'll send you some free software and tutorials.

Angela

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December 12, 2007

Contribution to Rich Schefren's Video Contest

I mentioned a while  back that I accepted the challenge to create my first video without having a camera or any special tools.  I created a video and submitted it to Rich Schefren's video contest.  It was accepted and I'm in the running.  We received 36 hours to create and upload a video.

First of all, I had a concept ready in my mind to use Roberta Flack's "Feel Like Making Love" and have asked my son to help me create a new version but there just wasn't enough time.  I also worked on a manuscript that  I planned on speaking over the actual video.  The results were a lot different than I had envisioned.  Since I still haven't learned how to put a video on my site I am including a link to it here: http://www.strategicprofits.com/66-seconds-compelling/angela-wickenberg/

I had just signed up for Traffic Geyser and used the tips given in the bonus book I mentioned in the blogpost on the $47 free book.  It took  about 6-7 hours just to look through some of the free photos available on the Net and about 4 hours looking for a way to publish the music that I had decided on.  Since I couldn't figure out how to use the music I actually first decided on, I took a few more hours looking for music included in Traffic Geyser.

I downloaded some software recommended in the ebook I mentioned above and just 6 hours before the deadline I was learning how to use this new software.  Just a few hours left until the deadline and I was finally getting somewhere.  When I completed the slideshow video (Yeahhhhh!) I had to learn how to upload.  I had to create accounts for what seemed like an endless amount of sites through Traffic Geyser, but the rules for the Attention Age contest was that the video be uploaded through YouTubeMogul.com, which only required six accounts - easy enough.  After a few more glitches and four more hours in the middle of the night here in Sweden, I was finally finished uploading and could go to bed at 5 AM.

So here's the video and my interpretation of the Attention Age Doctrine, part 2. http://www.strategicprofits.com/66-seconds-compelling/angela-wickenberg/

Angela Wickenberg

 

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December 6, 2007

Rich Schefren's Attention Age Video Contest

Rich Schefren recently published the second half of his "Attention Age Doctrine".  It's filled with the truth of where Internet Marketing is leading to today.  Visit this address to download the report.  It's a good read and won't take too long.

http://www.strategicprofits.com/blog/attention-age-doctrine-part-2-released/

But the purpose of this blogpost is to tell you about the video contest Rich is putting up.  I've decided to participate - so keep a close watch for my first video, which I will create in just two days without any prior experience and without a camera!!

<a href="http://www.strategicprofits.com/blog/66-seconds-internet-video-maven-contest/">Get Famous… in 66 seconds or less!</a>

 

Talk soon!

 

Angela Wickenberg

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February 27, 2007

The Sky's No Limit: Be A Dreamer

[I was reading an essay by Jeanne Tessier Barone and felt that what she writes merits being published here.  She and I think alike; in fact, to some extent, she could be another me.  I have taken the liberty of adapting the content to my life and changing things to apply to me, and perhaps also changing parts of the writing and so the essay is not as the original, but her basic ideas and thought processes are there, which I wanted to give her credit for, especially, her style of posing questions and then answering them, which I have learned a lot from.]

A short while back, I read something the poet Rita Dove once wrote:  "When the sky's the limit, how can you tell when you've gone too far?"  That seems a bit hemmed in when your head is full of far-flung metaphors, like mine often is.  That quote makes me feel contained, constrained by what struck me at first as a somewhat negative statement or idea: "When the sky's the limit, how can you tell when you've gone too far?"

But if you know anything about me, I love a challenge and living on the edge, so I pondered the quote awhile. You should know, by the way, that I have spent most of my life testing limits, my own and those imposed on me.  I am a born questioner and limit-tester, so much so that I just can't hold it inside and often blurt out my questions - not meaning to cause dissention or disharmony -  but with a desire to discuss… and well, test limits.  At school and at the University, my teachers dispaired.  As a child, I tested everything, even at the young age of two, when I nearly burned myself to death… After many operations and years in and out of the hospital, I started school, and became a dare-devil on wheels at age five, and whomever dared to challenge me got a match they would not soon forget - a small stick of a child, outwardly extremely feminine, but inwardly - a warrior!

So, faced with this limiting quote, this wrinkle in thought, I responded as any good questioner and limit-tester would; I went looking for answers to the questions that quote stirred up in me.  Sure enough, when I was done, I was grateful for the question that I once thought was a wrinkle in thought - some seriously faulty thinking.

The questions that came up were:

"Who says the sky's the limit, anyway?"

"And, it is really the limit, or do we just think so?"

"And, how can we know a limit is truly a limit unless we test its edges with all our might?"

"And isn't it just as important or more so to know when we haven't gone far enough?"

"And what does it mean to go to far anyway?"

So who says the sky's the limit, anyway?  This phrase comes from a contemporary of Shakespeare, a Spaniard named Miquel de Cervantes.  I was delighted to learn of this because this meant that the saying was not meant to impose limits, but to challenge and push against them.  The original phrase was by Cervantes was this: "No limits but the sky."  I find that an oddly more positive phrase than how it now appears in modern usage "The sky's the limit."  The phrase appeared in a novel by Don Quixote, which was first published about 1605.  The timeless story of DonQuixote was made into a Broadway musical called Man of La Mancha about 40 years ago, with a song, famous at the time, called, "To Dream the Impossible Dream." Maybe you've heard of it?

Don Quixote was a man who saw a world beyond the limits the world itself sought to impose.  In himself, an aging eccentric, he saw a brave knight errant seeking to rid the wrold of that which caused others harm.  In a foolish and ignorant barber, he saw a brave companion for his quest. In a depised and self-despising prositute, he saw a beautiful woman waiting to be cherished. Don Quixote was a man without limits, who looked beyond what others called impossible and found rich and joyous possibilities.  All those he encountered thought him mad; an unknowing fool.

So, in answer to the question: "Who said the sky's the limit anyway?" The answer is: A writer who sought to create a world seen through kinder and more redeeming eyes. about 400 years ago.  At that time, of course, the sky had not yet been pierced through by rocket ships, probed by satellites, travelled across in metal birds by you and I, and studied in all its glorious and infinte detail by a massive telescope travelling through space.

The sky, rather, is limitless in possibilities and is defined as:  "The expanse of air over a given point on Earth: the upper atmosphere." The sky, in other words, is nothing more than the air we breathe, and an illusion created by a certain lanlocked point of view.

Another writer, from the 1800s (Authur Schopenhauer) said that  "Everyone takes the limits of her own field of vision for the limits of the world." We see the blue above and nothing beyond and we assume the sky's the limit. We see a structure, an institution, an attitude, a habit of being, and we assume it must be and always be so.

In the field of Communications, the power of self-fulfilling prophecies are taught: that human beings tend to enact or make real what they believe about themselves and others.  One woman believes that, discrimination or not, gender and cultural barriers or not, there is still no limit to what she can attain if she pursues her goals with all her heart.

Another believes her world is a closed system in which women are hopelessly shut out and disenfranchised, and so have always been.  The first woman builds a life of accomplishment with dignity and grace; the second woman builds a life of bitterness, recrimination, narrowness.  (My feminine language applies to all people.)

So now we have an answer to the second question: Is the sky the limit, or do we just think so?  We think it so.  We are bound at every turn by the limits of our beliefs. They define what we think is real and what we ourselves will become. So we had best be careful, then, about what we believe.  We had best create and hold beliefs that leave as much room as possible for us to be wrong, for us to expand and grow.  We had best build worlds for ourselves that have few walls, and many windows and doors.

Are there no real limits in our lives, then?  Aren't there limits we cannot change simply by believing? Of course there are. some persons struggle with terrible poverty. Some are differently abled in ways that make everyday life tasks difficult. Some carry burdens of abuse and experience that others will never know.  Limits abound, but it is more how we think about them than what they are that will determine the quality of our lives. Writers Dominquez and Robin have said: "Once we're above survival level, the difference between prosperity and poverty lies simply in our degree of gratitude."

The third question facing us, then, is:  How can we know our limits unless we test them?  Here the answer is straightforward and simple: We can't.  It is only through testing and pushing against the limits of our perceptions, experiences and culture that we can be a force for change; change our own circumstances and those of others. If we didn't test our limits, we would never walk, we would never grow, we would never fly.

So, the sky is not limits but endless possibilities, and it is we who perceive and impose limits where none exist, and if we do not test the limits of our perceptions and our abilities and our worlds, we will never know what lies beyond.

But now we have arrived at our fourth question:  How do we know when we haven't gone far enough?  Most of us are committed, hard-working people, aren't we? Isn't that far enough to go? No. How do we know, then, if we need to go farther? Here are some conclusions I've  come to in my own search for an answer to this question:

If we do not engage in work for which we have a real passion and pursue our work passionately, we have not gone far enough.  If we do not have a clear sense of direction and meaning in our lives, we have not gone far enough.

If we do not understand that our actions and words can have a lasting impact on the quality of human life, we have not gone far enough.  If we don't hope and strive to make a positive difference in our world, if we are content with what we do and don't continually look to how we can be better persons, we are not going far enough.

If we haven't wholly loved another human being, if we don't at least try to recognize the good in everyone we meet, if we don't have times of real joy in our lives, then we have not gone far enough.

Life is too short  and too precious not to live it with passion and pursue it with zeal. And your work is much too important to pursue with anything less than your total commitment.

And now we come to our last question:  "What does it mean to go to far"  I am sure we all remember when "going too far" meant having sex before marriage and I think we all know it doesn't mean that anymore.  So what does it mean?

Have we gone too far if we try something new that fails?  No.

On the contrary, if we never fail, we can't be sure we aren't going far enough.  Have we gone too far if we try to re-envision our work, our organizations, our goals, our dreams? No. All change, all innovation, beings with re-imagining.  Is it going too far to take important risks? No. We have to be willing to risk for the sake of movement and growth.   Is it going too far to stand up and speak out about what you believe, even if your ideas are unpopular? No. The human story would be a slow and sad one if there had not been individuals all along the way who spoke out against the status quo and called their peers to be better than they were.  Is it going too far to remain a committed idealist in a world that invites pessimism? Never. Without ideals we die.

Can we ever really go too far?  This is a difficult question for me because I have already admitted that I am a life-long edge tester and there's a part of me that always wants to say that you can never go too far. Even my current decent into deep middle age hasn't deterred me from, often, heading out on metaphorical tight wires without benefit of nets.  But I have also sometimes fallen hard onto the floor below. So with exhilerating experiences and occasional bruises to show for it, here is what I would say about going too far.

First, take big risks and important actions, but give them careful thought. Also make sure a part of the thinking process includes sharing your ideas with someone whose opinion on these matters you respect, because we human beings are expertly capable of having blind spots in our thinking and of deceiving ourselves.

Second, try not to go so far that, when you arrive at your destination, you find yourself utterly alone.  It is hard to be a limit-tester, a risk-taker, a traveller into new terrain.  Seek and maintain the support of someone who loves you.

Third, be aware that change involves loss as well as opportunity.  You can't leave one job for another without surrendering the comforts and sometimes the friendships of where you were.  You can't take on new responsibilities without letting go of old ones. Not for long anyway, or you will be of no use to anyone, including yourself.  You can't launch new programs without sacrificing some aspects of what's already being done.  You have to make enough room in your life and work for growth to occur.

Fourth, be ready to feel afraid.  All change is scary.  It is human to love a rut; ruts are comfortable and safe.  There are many ways in which most of us would prefer the predictable to the uncertain or unknown.  This is why, for example, when change occurs in organizations, it is often met with resentment or anger.  This is why: "That isn't how it's done" and "but we've always done it this way" are such well-known phrases.  Change requires that we rethink old ideas, and there is nothing scarier than giving up what we were convinced were truths about our work, ourselves, our world. But, you know, fear is also enlivening, which is why people skydive and bungee jump and scale sheer mountain cliffs.  And it is good to feel fully alive.

Fifth, dare to dream. Let your mind wander. Rita Dove has a poem called "Daystar" in which she describes a woman who takes a chair out behind her garage to stare at an empty field while her children are napping.  When her daughter finds her and demands to know what her mother has been doing out there, the mother responds, "Why, building a palace."  We should build palaces in our minds.

Can we go too far?  Maybe, but there are things to learn from it that we can't learn any other way, and even when I've sometimes thought I'd done it - gone too far - I've never regretted it for long.

I have no idea what Rita Dove had in mind when she wrote the words we began with: "When the sky's the limit, how can you tell you've gone too far?" But I do know where my attempt to address her question has taken me. By way of conclusion, and in humble tribute to her poetry, let me end this way:

The sky is infinite.  It is we who make it a wall.  The only way to know is: go.

Standing still is death.  And far is never where you are, but where you dream to be. Everything good in life was born in dreams.

Be a dreamer.

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July 13, 2007

PPC Spy Tools and Free Negative Keywords Videos

A few of weeks ago, I wrote that I will be performing a test on the various spying tools that have come out on the market.  I have three of them, which are in various price ranges. These tools take time to test; at least 30 days. I had already tested Google Cash Detective for a time but needed  to re-test it with the better knowledge I had about PPC and these tools.  However, before I could get any results I received a free tool that promised to protect your ad campaigns from these very tools.  I published  the link.  This turn of events made me re-evaluate my test.  My initial response to my failure in using the tool I had tested profitably was that I didn't know enough about how to apply PPC properly, or that there was something wrong with my landing pages and websites.  This may still be the case, but there may also be another explanation.
 
Well this morning, when I opened my email, I found a link to the report (link below), which is all about those PPC Spying tools. It's got some great info about the tools and about PPC marketing in general and relates also to the tools that protect the ad campaigns.

It's a free download and is very informative.   This is a viral report, which the author encourages to forward to three people you know.  When you have done this you also get free access to instructional videos on how to apply negative keywords to your PPC campaigns.  I wished I had received this information over a year ago, even six months ago.  It took me at lot longer to learn and made me bleed…

Here is the link: http://www.affiliateradar.com/report.php?arid=&usid=&invite_code=7336299872

I will include the information in this report and publish my results, but only after I have revamped the website and updated this blog.  Look for this in 6-8 weeks, perhaps before.

Best,

Angela

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December 6, 2007

$23.8 Million Copywriter Frank Kern interviewed Mike Koenigs

Traffic Geyser $1 trial extended

Last week $23.8 Million Copywriter Frank Kern interviewed Mike
Koenigs and put him on the spot.

They did a "real time" test of Traffic Geyser on camera to see
how it works. Watch over their shoulder as you see how they got
a first page Google listing in ten minutes!

Prepare to be amazed - the results are spectacular.

http://www.TrafficGeyser.com/cmd.php?af

I will be using Traffic Geyser to produce my video for the Rich Schefren contest.  See post below.

Best,

 

Angela Wickenberg

 

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December 17, 2007

BoyScout's Honor Code As Related to Customer Relationships

Man oh man, do I LOVE this question!!! So many great responses!!! Here's another one from Frank Adamo, another contact in LinkedIn.

Question Details:
——————–
Should we "make love" to our customers?

Do you think marketers should stop treating their customers like wallets and instead treat them more like the people they would like to be their dearest friends, or even a desired lover? Watch my video and Diggit, please:

http://www.strategicprofits.com/66-seconds-compelling/angela-wickenberg/

 

Frank (Francesco) S. Adamo wrote:

Absolutely not; however you are absolutely correct in that we shouldn't treat our customers like wallets! That said, I give workshops on "Becoming an Effective Networker," and I emphasize building longterm business relationships with customers and potential customers.

I had two longterm clients (12 and 13 years) as a computer consultant. I kept these two clients because I listened to them and I developed software applications that met their needs (rather than having them change their operations to match my program).

You know, I still remember the Boy Scout Law to this day and, perhaps it's for a reason. It states that we should be trustworthy, loyal, helpful, friendly, courteous, kind, obedient, cheerful, thrifty, brave, clean and reverent.

Be trustworthy (honest). Let them know that you are there for them — regardless of the wallet.

Be loyal to your customer and they will be loyal to you.

Be helpful. That is, be helpful even if it doesn't mean immediate money in your pocket. If you suggest or recommend something you know about that will help them even though it might have nothing to do with your products/services, they will remember.

Be friendly — not lovers. Keep an open mind and have them call you if there is anything you can help them with.

Be courteous which limits the chances of "making love." Be polite even though they may get angry and upset over something. Stay on the high road.

Be kind. Similar to the above statement. Stay kind even though they may be unkindly to you.

Be obedient, not in the sense of a child to his/her parents, but isn't the "customer is always right?" Not always, but refrain from taking the offensive. Understand and listen to what they are saying and guide them into a common solution for all.

Alway be cheerful. It may be hard to do, but at least smile sincerely — even over the phone. Smiling and eye contact can do wonders to sooth an awkward situation.

I'm not sure if thrifty applies; however, consider working with your customer in terms mentioned above — without the wallet being the bottom line. Actually, thrifty may apply. Be "thrifty" with your time. You do have to do your job. Spending too much time building relationships with customers can be detrimental to your revenue.

Be brave. Again, not totally applicable, but absorb "the hits" from customers. Stay kind, courteous and helpful and work with them to find solutions.

Be clean. Not necessarily hygienically, although that does help. I know one person who has body odor most of the time. Though there may be a medical reason, it does prevent a closeness that would certainly prevent "making love." But cleanliness can be applied to being clean emotionally and mentally. That is, no cussing, etc..

And finally, be reverent. Not necessarily spiritually, but have reverence for you customer's position and needs.

 

Well, thank you Frank! 

Talk soon!

Ang