If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

The 4 ESSENTIAL Keys to Building an Internet Business:

1. You need to build a list

2. You need to have a backend and multiple front-ends

3. You need to be working with at least one other individual (partner), or in a team

4. You need to build a business with continuity income.


You need to begin with the end in mind and build your business based on the basic principles of marketing that have been around for hundreds of years.

So, how are the gurus making big, big money online. How are they constantly entering new markets and extracting huge profits from them?

They're using a very consistent, tried and true model.

It's actually a very simple model that they use over and over again, and it's easy to copy.

There are no secrets when you know the model. You only think there are secrets now because you haven't been able to piece the model together yet.

So, here it is:

This model (the KEY to online wealth), consists of multiple front-ends leading to a backend, which is either a high-ticket item or a continuity program (something where someone is billed automatically each month).

This is the foundation.  Every major online success has been a result of implementing this model properly.

Look at the most successful companies in the world, and you'll see the continuity model in action:

- Credit card companies

- The phone companies (cell phone and regular)

- Gas

- The grocery store (you HAVE to eat!!!)

- Cable TV

Even certain retail stores, like Costco are member-based. Costco charges an annual memembership fee to even allow you to shop at their store!

Of course, they can do this because of the way they've presented their product offering: buy in bulk and save.

It's no accident that these companies lock you into a subscription, and sometimes even a contract where you HAVE to pay them for a certain length of time.

Successful marketers often use a technique called forced continuity. This is where in order to buy something, someone absolutely MUST join the continuity program. The brilliant part is that the continuity program is positioned as a bonus, and on top of that the first month is free.

So, conversions on this are very, very high. And, once you have someone in your continuity program, there is a good chance they'll stay for awhile — possibly for years.

Watch the progression:

1. Customer comes in though a $30 front-end (ebook, cd, etc)

2. Customer is funneled into an email list where they are hit multiple times over the next few weeks (or even months) with autoresponders.

3. Customer is upsold into a $49/month continuity program.

4. From within the continuity program, customer is upsold to a $1000 home-training course.

5. From there, customers are upsold into a $7000 mentoring program including personal coach and teleseminars, plus other tools and bonuses.

If you didn't catch what I just wrote, read it again.

This is how the big names are making BIG BUCKS online. There are also many, many people who you've never heard of who are making insane amounts of money using this model.

Ever heard of Agora Publishing? Their model is based on continuity - they are one of the largest newsletter publishers in the world. At this point, they're bringing in $1,000,000+ per day using the model I described to you above.

With that said, let's take each of the bullet points I listed further up the page and break them down.

I want to tell you exactly what you need to do starting today.

- List Building

Building a list (with either email addresses and/or snail mail), is CRUCIAL if you want to succeed online.

If you don't do it, you will probably never reach your income goals, much less your income potential.

Start building a list now, in whatever niche is most appealing to you.

Now, once you have that list, keep in touch with your subscribers. Send them free content — build a relationship.

- You need to have a backend and multiple front-ends

This is one of the golden rules of Internet marketing.

Do you think guys are Armand Morin are making their money selling their little software scripts and eBooks? Heck no! These products are front-ends.

Armand's big backend is his BIG SEMINAR, which he holds annually. He not only charges people to be there, but he also takes a cut of whatever commerce takes place between people there. It's his seminar, so he can do it!

Remember, a backend can be a high-ticket item or a continuity program.

In this case, Armand's seminar is a high-ticket backend.

If you don't have a backend, you are seriously limiting your income. You're not following the model I've laid out for you!

Just remember, a backend is useless if you don't build your customer relationships. So, I urge you to go back again and read the 4 bullet points I've listed above.

You need to have ALL of them to make this work.

Here's a suggestion. In your everyday life — shopping at the store, taking the kids to school, etc — just pay attention to the businesses around you and ask yourself how they are utilizing the continuity model.

You're going to start seeing examples EVERYWHERE because this is a model that the rich have been using for many years. It's so freaking obvious, yet so many people miss it.

As you're observing the businesses around you, you're also going to see examples of businesses that have no backend whatsoever and you're going to wonder what the heck they are thinking.

As a final note, I want to stress that you don't need your own product to do what is described here.  Some people make it online with one affiliate site.

The model is dead simple — it's the model described above. The only difference is to use other people's products as front-ends. A successful marketer gathers email addresses, and upsells his customers to teleseminars, personal coaching, and his community subscription site.

- You need to be working with at least one other individual (partner), or in a team

I'm not going to devote too much time to this bullet point.

I just want to stress that if you're working alone right now, you're going to move much more slowly than if you find a partner who understands this model.

As entrepreneurs, we have a psychological condition where we think we know everything and can do everything better than anyone else.

This is perhaps our greatest downfall, because it is serious self-delusion.

You are going to be severely limited until you find a partner. This is a universal rule.

- You need to build a business with continuity income.

I think we've pretty much drilled this point into the ground, so I won't talk about it anymore here.

I hope that at the very least this letter has made you think.

I hope it's jolted you and caused to take a step back and really think about how you're spending your time online.

For some of you, what you're reading here will seem like nothing new.

In fact, a lot of people will say: " I already knew all that stuff…"

But the astute marketer, Frank Kern, does not seem

to think that everybody knows this.  Frank Kern wrote in his email to his list

"Listen - some idiots out there will say you don't

need a list …and if you're like me you're sick of their

B.S.  HERE'S PROOF THEY ARE LYING.

Think about this.

How many gurus do you know who don't have a list? None!!

How many big launches have you ever seen where email

marketing wasn't the NUMBER ONE method of promotion?

How many super affiliates do you know without lists?"

Please leave your comments and questions below.

Thanks, 

Angela Wickenberg

It's an auspicious time for us all in business and especially those of us who have waken up to the enormous opportunities online.

While there are many great challenges in the economy and for business owners, many have spoken of the gold rush of opportunity that is on the Internet today. And this is so true! Never has there been so much opportunity and so many resources, literally available at our fingertips!

But for many, this has escaped them. This is because as small business owners, we tend to try to do it all ourselves. All of the successful businessmen have told us, time and again:

"Make offers more attractive for potential buyers!"

"Know your strengths and weaknesses and delegate your weaknesses, or form a joint venture!"

"Take what is working and exploit that to the fullest!"

"Take MASSIVE ACTION!"

So how are you going to do this if you have no resources, no time or no money? Strategic alliances or joint ventures are the answer to this.

Please leave comments or message me with your thoughts.

Strategy Calls.com also invites you to answer the questions below:

1) Is there a particular aspect of strategic alliances that you feel you do not grasp, or in other words, that you would like to learn about?

2) Have you tried joint venture relationships before and what are your experiences from this/them?

3) If negative, what went wrong? What was missing?

4) If positive, what was right? And has the relationship continued?

5) Is there something that particularly frightens you about strategic alliances/joint ventures?

6) Would you like help creating a joint venture or strategic alliance?

7) Please state in what area you need assistance.

Would you like to be a case study?

I hope to hear from you soon.

Strategy Calls!

Angela Wickenberg

P.S. Please join us!   http://www.facebook.com/group.php?gid=54338290656

I've been taking a look at some of the free material being given out by some of the biggest and most successful marketers online at this time. Some weeks ago, Arman Morin, who has reportedly sold products and services over the Internet during the past ten years or so for over $43,000,000 (USD), and is the founder of Big Seminar and mentor of many of the most successful and serious marketers online, started sharing lots of videos on his blog.

I was very pleasantly surprised to see just how much value this marketer is willing to give away in his launch build-up over the past few weeks.  He now has 10 instructional videos and a downloadable .pdf file available at http://internetmarketingexplained.com/blog.

In his report, he dispells many myths that are prevalent concerning online marketing and shows in his videos exactly what he is talking about.

So what's so special about his giveaways?  Almost any marketer worthy of the name is giving away things to build-up trust and relationships before launching the product that the giveaways are related to, but here is where the comparison stops.

His videos are very informative and actually tell some of the "secrets" that many marketers have sold in courses and in PAID memberships.  I kid you not!  One example is in the video called massive traffic where he reveals things that I paid for in no less than TWO COURSES on Adwords and PPC marketing.

Head on over there right away and watch that video.  In fact, watch them all!

http://internetmarketingexplained.com/blog/massive-traffic/

On other videos, he reveals virtually EVERYTHING you need to know about how to create products and sell them.  These are the kinds of videos I would have available on my site for my readers!

As I mentioned before, there are no less than 10 videos available there to watch - they are not downloadable.

Thank you, Armand Morin, for showing us how to give real value and for sharing all of this.  Even those who can't afford to purchase any of his courses will benefit greatly from the information available for a limited time on his blog:

http://internetmarketingexplained.com/blog

Angela Wickenberg

Tomorrow is your last chance to get your membership to the
10 Days of WinterGiveaway. After that, you're out of luck.

Every year, Mike Steup runs his 10 Days of Winter Giveaway
- bringing you some of the best gifts from the hottest
marketers around.

This winter is no different, as Mike has brought together
an All-Star line up of marketers, giving you some of their
best products.
More

My Friends,

I want to share something with you.   I have been studying self-help/motivational writings and practices for over 30 years.  One thing I firmly believe is "your mind creates your reality".

An ultra-successful marketer, Lisa Diane, apparently also adapted this mindset and shares the reasons for her success.  She has created five multi-million dollar businesses when she discovered this for herself.  She started in over $50,000 in debt and had her car re-possessed.  She now earns $400,000 per month in automated income, so she is probably someone to listen to.  She started with direct mail.  She went from flat broke to earning $1,000,000 in one year, which is quite an accomplishment.

Here are two links that are free and you don't have to opt-in to listen to them.  The first one from a webinar last night.

http://www.6mprofitmethod.com/af/replay

The second link is here.

www.themilliondollardesire.com

Enjoy and please listen to what she has to say.  It may change your life.

All the best!

Angela Wickenberg

Stop working so hard!!!

I wanted to let you in on a little secret that I found that is going to make your online lifestyle 1000% times easier. It's the concept of outsourcing!

I'm going to show you WHY, HOW and exactly WHERE I find the best people to do all of the work for you!!!

More

You know that TV show "American Idol"…where the
audience gets to vote off singers one by one…
until there's only one left standing? 

Well, on April 10th, 50 Internet Marketers starting doing the same thing.

They've lined up the best of the best of internet
marketing who are going to go up against each
other in search for the coveted price: "Online
Marketer of the Year".

50 successful Internet marketers have been nomiated this year,
and I wanted to invite you to be part of the action.

http://www.thesecondtier.com/AngelaW/omotycontest

It'll be fun to watch these marketers opening compete
against each other, and we can vote on whomever we please.
It's up to us to see that the best woman or man wins.

Each participant will conduct a "webinar" where
they'll give eveything they've got to convince
you to cast your vote. 

Now, If you aren't familiar with webinars, it's
a really cool technology where you get to not
only listen to each participant on the phone,
but WATCH them work their magic on the computer
screen.

To read more about this awesome contest, head
on over to:

http://www.thesecondtier.com/AngelaW/omotycontest

Among the 50 marketers who are going to battle
it out are Dan Kennedy, Mark Joyner, Yanik Silver,
Perry Marshall, Brad Fallon, Mike Filsaime, Jeff Johnson
and a whole bunch of other marketers.

The best part is that this "Virtual Seminar" won't
cost you a cent, and you'll get to eavesdrop on
the computer desktops of the internet marketing
elite. 

So head on over to…

http://www.thesecondtier.com/AngelaW/omotycontest

…and be prepared to cast your vote for "Online
Marketer of the Year!"

Take care,

Angela

Apropos Facebook for business and how to make money from your content and network on Facebook, I found this article on Early To Rise:

7 Sizzling Business "Discoveries" From Stanford's Facebook Project (and How They Can Help Any Entrepreneur Make a Million Bucks)

By Charlie Byrne

Last week, Mark Zuckerberg turned 24. 

And my guess is, he's pretty pleased with himself so far. 

A college dropout, but from Harvard. A self-starter who launched a business from his dorm room. And, oh yeah, the world's youngest self-made billionaire, according to Forbes magazine. 

Make that a "theoretical" billionaire, since nobody is really sure exactly how much his hugely popular social networking website - Facebook.com - is actually worth. It's not publicly traded (although Microsoft recently laid out $240 million for a 1.6 percent stake). It's not clear where it's headed. (Mark himself isn't sure.) To some people, it's not clear what purpose it's supposed to serve either.

But at least two things are sure.

First, people love it. Nearly 70 million visited the site last month alone. And second, it's looking like one of the greatest entrepreneurial innovations since, well, since someone launched the first business that offered sliced bread.

One area that's receiving plenty of attention is Facebook "apps" (applications). From useful tools such as stock market tickers and productivity management helpers… to complete time wasters such as "Give the Imaginary Puppy a Bone" and "Who's the Coolest Person You Know"… there's a Facebook app for just about everyone and everything.

After (if) you've chosen to add one of them to your Facebook homepage, it appears in your browser whenever you sign into Facebook. Most of these mini software programs are developed by third-party entrepreneurs and monetized (not always successfully) through a classic advertising model: Get eyeballs and sell ad space or place affiliate ads.

Facebook apps are so big right now that B.J. Fogg, a professor at Stanford University, launched a semester-long project just to develop more of them for Facebook users. 

At the end of the project, Professor Fogg and his students published a report to name the entrepreneurial "discoveries" they had made. But were they really breaking new ground… or just reinventing the wheel?

I decided to take a look. 

Combing back through the longstanding principles you've come to know and love by reading ETR and Michael Masterson's new blockbuster book, Ready, Fire, Aim, I found at least seven "power principles" with fascinating parallels to the Stanford project.

ETR Longstanding Principle #1: Introducing Products in a "Mature" Market

Consumers aren't looking for brand-new products. They are looking for clever new adaptations of products they already know and love. When it comes to new, the human brain can take only a little bit of it. Eighty percent of the old and 20 percent of the new is a good ratio. Your goal is not to develop brand-new ideas, but to notice trends that are beginning and develop products that anticipate that trend by a little - just enough to catch your customers' attention.

Stanford Students' Discovery: "It's Never Too Late to Create a Winning App." When Stanford launched its project, over 6,000 Facebook apps already existed. Just 10 weeks later, the students had six apps in the top 100. None of them were radically innovative.

ETR Longstanding Principle #2: The Power of Simplicity

You can sell your product very well by talking about its many benefits, but the most successful advertisements are those that highlight a single benefit above all the rest. When this benefit can be presented as uniquely characteristic of your p