February 10, 2007

Ode to Yahoo (Overture) Inventory Tool

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http://www.dmnews.com/cms/dm-news/search-marketing/39752.html

The above link leads to the article below:

Why is it that we never truly appreciate something’s value until it is gone? For years the public Yahoo inventory tool was frequently shot down for its inaccuracy. Today, as it is dying a slow death, the industry realizes just how significant the tool was in shaping our industry.

Launched as the Overture Search Term Suggestion Tool, the Web-based application allows users to determine the number of times a word is searched across the Yahoo network during the previous month. Perhaps more interestingly, up to 100 derivatives of this keyword are provided along with search volume. Clicking on a derivative generates yet another list of derivatives, displaying a powerful visual of the long tail in just a few minutes.

In discussing this topic with industry experts, Kevin Lee of Did-It said, “Nothing beat the Overture inventory tool for illustrating the long tail of keyword queries to marketers. Letting them pick the keyword was so powerful.” So while John Battelle’s concept of “the database of intentions” might be based on what is under Google’s hood, it was Yahoo that first put this data in the hands of everyday people.

Clearly, the tool has been a primary source of research for many a search marketer for pitches, proposals or actual campaigns. For those with dedication, tracking queries over an extended period of time informed seasonality, changing consumer tastes or even the search effect of offline media campaigns.

During my SEM agency days, I frequently pulled up the tool in meetings and shot from the hip. In just a few minutes, I could not only describe the target market’s behavior, but quantify it as well. It never ceased to amaze those on the other side of the table. Exclamations such as “But why are people searching for that product? We discontinued it two years ago!” quickly materialized into minor consumer behavior revelations.

Over the years, other tools came into vogue as industry leaders criticized accuracy of the tool’s estimated volume as well as the editorial aspect.

Today, pragmatists such as Andrew Wagner of Trafficbuyer Digital agree that the tool is both directional and helpful. Andy Beal of MarketingPilgrim said, “The numbers were never accurate, despite our many years of trying to apply a multiplier that would lead to a fair representation of actual search frequencies.” Mr. Lee also agreed: “The data was always taken with a grain of salt, but having counts presented, even when they were obviously inaccurate, brought the data to life.”

It wasn’t until I held a recent Search 101 seminar that I realized just how much the tool had aged. Like an elder relative, the tool fell asleep frequently at the table. Sometimes it just didn’t make any sense at all. On a call with some Yahoo employees, my greatest fears were confirmed: The tool would not longer be supported in the near future.

So where to turn now that the tool’s days are numbered? Hugh Burnham of RareMethod suggested that the Trellian Keyword Discovery tool, coupled with MSN adCenter research, helps him gain insight as to how and where to advertise most effectively.

For Mr. Lee, his team long since turned to internal tools, though he is pleased to see keyword research functionality incorporated in some APIs, allowing technologists to combine data from multiple sources.

Danny Sullivan of SearchEngineLand.com said that the Google AdWords tool is now his first stop. This, of course, was not without a heartfelt expression of sorrow: “I’ll absolutely miss that little bugger.”

Sara Holoubek is contributing editor on DM News' SearchBuzz weekly newsletter. Reach her at saraholoubek@dmnews.com.


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July 13, 2007

PPC Spy Tools and Free Negative Keywords Videos

A few of weeks ago, I wrote that I will be performing a test on the various spying tools that have come out on the market.  I have three of them, which are in various price ranges. These tools take time to test; at least 30 days. I had already tested Google Cash Detective for a time but needed  to re-test it with the better knowledge I had about PPC and these tools.  However, before I could get any results I received a free tool that promised to protect your ad campaigns from these very tools.  I published  the link.  This turn of events made me re-evaluate my test.  My initial response to my failure in using the tool I had tested profitably was that I didn't know enough about how to apply PPC properly, or that there was something wrong with my landing pages and websites.  This may still be the case, but there may also be another explanation.
 
Well this morning, when I opened my email, I found a link to the report (link below), which is all about those PPC Spying tools. It's got some great info about the tools and about PPC marketing in general and relates also to the tools that protect the ad campaigns.

It's a free download and is very informative.   This is a viral report, which the author encourages to forward to three people you know.  When you have done this you also get free access to instructional videos on how to apply negative keywords to your PPC campaigns.  I wished I had received this information over a year ago, even six months ago.  It took me at lot longer to learn and made me bleed…

Here is the link: http://www.affiliateradar.com/report.php?arid=&usid=&invite_code=7336299872

I will include the information in this report and publish my results, but only after I have revamped the website and updated this blog.  Look for this in 6-8 weeks, perhaps before.

Best,

Angela

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June 23, 2007

Mislead PPC Campaign Spying Robots - Free Software Download

FREE download of the only tool available right now, that protects you from
robots that try to monitor your PPC campaigns, rip-off your landing pages, steal your
PPC ads, and copy your keyword lists!

It even allows you to feed these bots with false info. Go to the download page now.

Here's the link to the IM Newswatch article and download page:

http://www.imnewswatch.com/archives/2007/06/joerg_launches.html?visitFrom=0

Best,

Angela Wickenberg

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June 13, 2007

Review of Google Cash Detective (GCD), Adwords Tycoons, and AdSpyPro

"Walk Into Any Niche You Choose
And Dominate Instantly Because
You'll Already Know Where The
Money Is At Every Single Turn…
Before You Ever Even Spend A
Dime Of Your Own" ???

These are the types of claims we have been reading in the recent months from several software, promising that you can literally begin to investigate
a number of keywords and track the advertisers whose advertisements are constantly showing up. This type of monitoring is hugely powerful, especially if it's
able to be done in an automated fashion.

Well — if you've seen any of the recent launches for Google Cash Detective, X-Ray Domination, Uncover Profits or Adwords Tycoons, then you already know that most of those programs are out of reach even for some people that are making good money.

X-Ray Domination = $1500
Undercover Profits = $291 per month
Google Cash Detective = $495 plus $97 per month
Adwords Tycoons = $1500

If you've ever wondered how some of the guys in the past year have been turning up some incredibly enormous checks by using the Pay-Per-Clicks, wouldn't you want to know HOW they are doing it?  I know I do! 

What gets more powerful than letting a little robot loose on the Internet to monitor particular keywords and report back ONLY the campaigns that were shown the most every time they were monitored?  This literally gives you a license to piggyback on other people's success that already have a proven selling process for their affiliate website landing page or just their affiliate link.

I have been testing GCD for a couple of months now and can verify this.

I recently received a great offer from JP Schoeffel at www.adspypro.com/ . This software is the was created in the "Better'n'Cheaper" series, where a number of people pay in advance nominal membership fees to create cheaper and better alternatives to software that has been released and which are only available at much higher prices.  He writes that he has received a lot of criticism for this.  JP Schoeffel has long experience in Internet Marketing and has produced some very good marketing materials and tools, such as Niches-In-A-Box and many social bookmarking books and tools. He has also had  a lot of success as an affiliate marketer.  Now I know why!!!

When I finally got around to reading the sales page on www.adspypro.com/ I was happy to see that it works with several other programs - not just Adwords. The price on the page says $67 for the time being, and will continue to rise after the pre-launch period is over.  Rush to get this software, if you have missed out on the others. Receive $20 back from me after the guarantee period has ended, provided you purchase through my link, of course.  The $20 rebate is valid only until June 30th, 2007 and for 500 licenses.

I received my copy today and I am pleased to say that it looks very good.  More to come in the near future on a review of this software and some effective strategies to use with them.

I received Google Cash Detective, GCD, as a surprise bonus last year when I subscribed to a new Adwords management service, which took me months to learn - not because it  was so hard, but because I am so non-technical. The link to GCD arrived about a couple of months ago.  Being the non-techie person that I am, t took me quite some time to learn to install - but once I finally got over my fear and "got it", I realized it wasn't that  difficult, after all to install software and things like a "cron manager" and to create databases. I've been testing it without any detailed instructions on how to find the profitable campaigns.  I have found campaigns and tested new ones but haven't had the instant success that so many people are claiming would be the results of having this. I suppose if someone were to peek over my shoulder and tell me exactly what, when and how to do things, I would learn much faster and be earning much more money with it. 

I also recently received a copy of Adwords Tycoon, which went on sale yesterday and sold out within a few hours of its launch, even after hours of problems with their servers, and learned just very quickly through their tutorials how they find the profitable campaigns, but the price of that software was very high.  These software are very similar to one another, but to be fair, the Adwords Tycoon software gives more info and is more flexible than GCD, but lacks the extended service of transferring your keywords to your Adwords campaigns, a monthly service priced at $97 per month, as mentioned before.

More to come on a comparison of the functionality of these software and the results I am getting.

Google Cash Detective, Adwords Tycoons, XRayDomination, and UnderCover Profits are ALL SOLD OUT.  But you can get www.adspypro.com/ for a limited time at the pre-lauch price of $67 and $20 back from me after the guarantee period has ended, provided you purchase through my link, of course.  The $20 rebate is valid only until June 30th, 2007 and for 500 licenses.

Stay tuned to this blog for an upcoming video on the results I am getting with these software.
 
Angela Wickenberg

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August 11, 2008

Still on page one in position one and two, despite site disappearance from SERPS

Old Today, 01:07 PM
AngelaWickenberg's Avatar    
 
Smile

This is a progress report on my participation in the Thirty-Day-Challenge (30 DC):

I just wanted to let others know that even if your main site disappears from the SERPS, you can still have a presence representing your main website.

This is what happened to me.

My main URL disappeared from the SERPS and I was fretting something awful.

I checked with the Google diagnostic tool to see what could be wrong, but there is and was  nothing wrong with the site in that respect. (It could do with some good conversion work, among other things.)

I continued working on the social networking aspects and lo and behold my URL can be found in the SERPS due to a COMMENT I made in a group!

The DIGG position never disappeared.

In fact, when the part of my site that was in position one disappeared, the Digg position became #1.

Now part of the site is in #1 again, the Digg link is in # 2, and in both the broad phrase match, and in the exact phrase match, there are 3 positions, including the comment.

Mind you, I am still very irked about my site disappearing from the SERPS.

I will certainly continue to follow the conversation, make those comments and build relationships.

In this way, it doesn't really matter if the main URL is in the SERPS or not because I will have many more positions there due to other links from social networking sites.

http://friendfeed.com/angelaw

 

 

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March 19, 2007

New Interesting Launch of Adwords Product by TheRichJerk

TheRichJerk is launching a new product tomorrow called XRay Domination.  It's an interesting product with a staged launch where the narrator, "Ryan", exposes the RichJerk's keywords in his Adwords campaigns.  There was a series of videos, building up suspense and I thought it was a fun launch.

Some people are offended by the Rich Jerk and his language and the way he talks about women.  I know that some people might find this in bad taste, but I am just amused when I read his emails and the copy on his website.  It's like watching a stand-up comedian, or even listening to hard rock music with insulting lyrics, or even the country western music with lyrics that somehow say hurtful things but have a bit of truth in them.  I usually laugh outloud when I read his stuff.  I just don't take it seriously. There's something releasing about it - the way I see it - laughing is always good, and his marketing info is amongst the best on the market.

Last week, Rich Jerk launched his new Rich Jerk Evolution website in very close proximity to the X-ray Domination launch, which is tomorrow.

In fact, I saw at least a couple of marketers who got their promotions mixed up about this. They actually confused the two launches. They thought they were promoting X-ray Domination, but the link was for Rich Jerk Evolution (or vice versa), which is a totally different thing.

Rich Jerk Evolution (aka Rich Jerk 2.0) is basically the new evolution of the original Rich Jerk ebook, formatted as a membership site with various types of content. It costs $29 a month if you pay for the entire year, $59 quarterly, and $99 on a monthly basis.  But being a member of Rich Jerk Evolution will give you the chance to purchase X-ray Domination a full hour before everyone else. And since they’re limiting it to 500 licenses, it could be a big factor. I have no idea how quickly it will sell out (I don’t even know the price yet), but I figured I’d at least let you know.  I hope I can afford it!

There are about 5 major launches going on right now and so there is a lot of noise on the marketplace and it feels hard to distinguish between all of the claims made for the various products.

The X-ray Domination product itself is launching tomorrow on March 20th at Noon eastern.


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April 1, 2008

How To Make $45,000 In Two Days

The guys at Hexatrack show exactly how to make $45,000 in two days with their new free tool, Hexatrack. 

Here's a link to the video:

Here's the play-by-play breakdown of what they did: 

  1. They identified an interesting, timely offer on the CommissionJunction affiliate network with a payout of $15.00 per conversion.
  2. The offer was centered around a main keyword; let's say it was a 2-word keyphrase which we'll call the "seed keyword."
  3. They "dropped the seed" into the HexaTrack keyword spy tool, which yielded a few dozen "short tail" keywords used by our competitors at the time. If  competitors are using these keywords, they can't be all wrong!
  4. They prepared to spend some money in Google Adwords and uploaded these short tail keywords to a new Adwords campaign. ("Short-tail keywords" are named so because they contain the seed keyword plus one additional word, or two at the most.)
  5. Then they began running these "short tail" keywords as "broad matches"… i.e. if a user searches Google for a phrase that is identical with the short-tail phrase, it's a match… but more importantly, if the Google user's phrase contains the short tail phrase, it's a match as well!
     
    Are you following on why they were running their first list of spyed-out keywords in broad match mode?
     
    For example, if the keyword we were paying for was "life insurance", and a Google user searched for "capital life insurance," our ad would still successfully display on Google, because "capital life insurance" contains the phrase "life insurance". Thus, it's a broad match!

    Here's the kicker… (important!)

  6. Whenever a conversion happened (sale, lead) HexaTrack would detect the actual keyword that the user entered into Google at the time… which is not necessarily the keyword that we were bidding on originally!

    Let me repeat this, because it's so important: After every time you convert a click to a sale or lead (a money-making action), HexaTrack will report back to you the long-tail keyword that the user had actually searched for, which may be different from the short-tail keyword that you were bidding on in the first place.

    For example, if you ran the broad match on the short-tail keyword "life insurance" from the example above, you might find out from HexaTrack:

    a) that "life insurance" by itself is an overpriced keyword because it is so broad that "everyone and their brother" bids on it (remember, most bidders on Adwords don't know what they're doing, and thus drive up bid prices on "obvious", but badly-converting keywords); and
     
    b) that a handful of previously-unknown "long tail" keywords such as "California life insurance review" turn out to be hotly-converting keywords …and they aren't even keywords that you were explicitly bidding on!

    Without HexaTrack you would not have had that information at all!

    (Frankly, I don't even know how we made any money in PPC before we developed HexaTrack!?! Larry?)

  7. Here's what we did next: We simply removed the expensive broad-match/short-tail terms that didn't make any money… and replaced them with the lean, cheap, long-tail keywords that HexaTrack found out for us… i.e. we are now only buying those keywords from Adwords that users actually tend to enter before they buy!

    Put another way: We're replacing our ad spy keywords that may sell, with the actual keywords that are proven to convert Google users into conversions. We are taking OUT the guesswork.

    For example, if our initial test with "life insurance" was unprofitable, we would now replace it with a dozen or so exact-matches of various long-tails that HexaTrack found out for us. One of these long-tails could be, for example, "california life insurance review", which HexaTrack could have reported to us as one of the keywords that we know has actually converted real people to our $15 affiliate offer!

Do you get it?

  • First HexaTrack generated our initial "test balloon" short-tail keyword list right out of the box, by spying on our competitors (which is basically a VERY good estimate on what people will enter and what keywords are likely converting for our competiitors)…
  • Then, after just hours, it showed us the precise keywords that people actually entered before they clicked on our money-making affiliate offer, so we could eliminate some of the expensive short-tail duds from our keyword arsenal and enter the profit zone rapidly. (Within a day of testing to be exact.)

$45,000+ within 2 days after the initial experimental phase — how is one supposed to react to that?

Were we all cool and laid-back about this result? Did we chalk it up as just anoher night at the office… business as usual at Larry & Amish's? Of course not! This was a home-run in anyone's book, no matter what some Adwords gurus would want you to believe… :-D

The point here is not to make you think that you can make 45 grand out of the gate, every other day, from the first day you're using HexaTrack PRO. The point is that, with diligent research of the kind we'll be teaching our PRO members, you probably will stumble upon a gold mine market like this, a few times a year. Consider such spectacular opportunities as the gravy on top of your meat-and-potatoes markets… (the latter being the ones that bring you solid PPC income every single day).

We'll get more into your long-term strategy of balancing steady markets vs. outrageous home-run opportunities in one of the next blog entries. For now let it suffice that 45 grand in a couple of days is possible.

 

Here's the link again to the video:

And a link to where you can sign-up for a free account:

 

To Your Online Success,

Angela Wickenberg

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