The 4 ESSENTIAL Keys to Building an Internet Business:

1. You need to build a list

2. You need to have a backend and multiple front-ends

3. You need to be working with at least one other individual (partner), or in a team

4. You need to build a business with continuity income.


You need to begin with the end in mind and build your business based on the basic principles of marketing that have been around for hundreds of years.

So, how are the gurus making big, big money online. How are they constantly entering new markets and extracting huge profits from them?

They're using a very consistent, tried and true model.

It's actually a very simple model that they use over and over again, and it's easy to copy.

There are no secrets when you know the model. You only think there are secrets now because you haven't been able to piece the model together yet.

So, here it is:

This model (the KEY to online wealth), consists of multiple front-ends leading to a backend, which is either a high-ticket item or a continuity program (something where someone is billed automatically each month).

This is the foundation.  Every major online success has been a result of implementing this model properly.

Look at the most successful companies in the world, and you'll see the continuity model in action:

- Credit card companies

- The phone companies (cell phone and regular)

- Gas

- The grocery store (you HAVE to eat!!!)

- Cable TV

Even certain retail stores, like Costco are member-based. Costco charges an annual memembership fee to even allow you to shop at their store!

Of course, they can do this because of the way they've presented their product offering: buy in bulk and save.

It's no accident that these companies lock you into a subscription, and sometimes even a contract where you HAVE to pay them for a certain length of time.

Successful marketers often use a technique called forced continuity. This is where in order to buy something, someone absolutely MUST join the continuity program. The brilliant part is that the continuity program is positioned as a bonus, and on top of that the first month is free.

So, conversions on this are very, very high. And, once you have someone in your continuity program, there is a good chance they'll stay for awhile — possibly for years.

Watch the progression:

1. Customer comes in though a $30 front-end (ebook, cd, etc)

2. Customer is funneled into an email list where they are hit multiple times over the next few weeks (or even months) with autoresponders.

3. Customer is upsold into a $49/month continuity program.

4. From within the continuity program, customer is upsold to a $1000 home-training course.

5. From there, customers are upsold into a $7000 mentoring program including personal coach and teleseminars, plus other tools and bonuses.

If you didn't catch what I just wrote, read it again.

This is how the big names are making BIG BUCKS online. There are also many, many people who you've never heard of who are making insane amounts of money using this model.

Ever heard of Agora Publishing? Their model is based on continuity - they are one of the largest newsletter publishers in the world. At this point, they're bringing in $1,000,000+ per day using the model I described to you above.

With that said, let's take each of the bullet points I listed further up the page and break them down.

I want to tell you exactly what you need to do starting today.

- List Building

Building a list (with either email addresses and/or snail mail), is CRUCIAL if you want to succeed online.

If you don't do it, you will probably never reach your income goals, much less your income potential.

Start building a list now, in whatever niche is most appealing to you.

Now, once you have that list, keep in touch with your subscribers. Send them free content — build a relationship.

- You need to have a backend and multiple front-ends

This is one of the golden rules of Internet marketing.

Do you think guys are Armand Morin are making their money selling their little software scripts and eBooks? Heck no! These products are front-ends.

Armand's big backend is his BIG SEMINAR, which he holds annually. He not only charges people to be there, but he also takes a cut of whatever commerce takes place between people there. It's his seminar, so he can do it!

Remember, a backend can be a high-ticket item or a continuity program.

In this case, Armand's seminar is a high-ticket backend.

If you don't have a backend, you are seriously limiting your income. You're not following the model I've laid out for you!

Just remember, a backend is useless if you don't build your customer relationships. So, I urge you to go back again and read the 4 bullet points I've listed above.

You need to have ALL of them to make this work.

Here's a suggestion. In your everyday life — shopping at the store, taking the kids to school, etc — just pay attention to the businesses around you and ask yourself how they are utilizing the continuity model.

You're going to start seeing examples EVERYWHERE because this is a model that the rich have been using for many years. It's so freaking obvious, yet so many people miss it.

As you're observing the businesses around you, you're also going to see examples of businesses that have no backend whatsoever and you're going to wonder what the heck they are thinking.

As a final note, I want to stress that you don't need your own product to do what is described here.  Some people make it online with one affiliate site.

The model is dead simple — it's the model described above. The only difference is to use other people's products as front-ends. A successful marketer gathers email addresses, and upsells his customers to teleseminars, personal coaching, and his community subscription site.

- You need to be working with at least one other individual (partner), or in a team

I'm not going to devote too much time to this bullet point.

I just want to stress that if you're working alone right now, you're going to move much more slowly than if you find a partner who understands this model.

As entrepreneurs, we have a psychological condition where we think we know everything and can do everything better than anyone else.

This is perhaps our greatest downfall, because it is serious self-delusion.

You are going to be severely limited until you find a partner. This is a universal rule.

- You need to build a business with continuity income.

I think we've pretty much drilled this point into the ground, so I won't talk about it anymore here.

I hope that at the very least this letter has made you think.

I hope it's jolted you and caused to take a step back and really think about how you're spending your time online.

For some of you, what you're reading here will seem like nothing new.

In fact, a lot of people will say: " I already knew all that stuff…"

But the astute marketer, Frank Kern, does not seem

to think that everybody knows this.  Frank Kern wrote in his email to his list

"Listen - some idiots out there will say you don't

need a list …and if you're like me you're sick of their

B.S.  HERE'S PROOF THEY ARE LYING.

Think about this.

How many gurus do you know who don't have a list? None!!

How many big launches have you ever seen where email

marketing wasn't the NUMBER ONE method of promotion?

How many super affiliates do you know without lists?"

Please leave your comments and questions below.

Thanks, 

Angela Wickenberg

As Web 2.0 becomes less of just a buzzword and more of a
reality, the types of sites webmasters need to publish will
increasingly become more important. In other words,
mini-sites are slowly dying and cookie-cutter article sites
are on the way out as well. Web surfers will become more
value-focused and web companies will become larger.

Over the next few years expect larger conglomerates to be
buying up profitable websites in their chosen markets.
Expect smaller sites to either be bought or driven out of
business. My intention is not to scare you, but this
outcome is inevitable.

Large businesses have always taken two approaches to their
desired markets. They either buy their competition or they
push them out of business. You want to be prepared when
this trend begins on the Internet.

Being a webmaster and online marketer, you should be
preparing for one of two scenarios. To position yourself
for a buyout to a larger company or to become the larger
company that dominates your chosen market.

Whichever route you choose is entirely up to you, but I
would suggest that it would be in your best interest to
begin focusing on authority sites. You can either start
building them or turning your current sites into them.
Whatever your approach may be, I assure you it will help
you sleep better at night.

What Is the Definition of an Authority Site?

A fairly comprehensible authority site definition was put
forward by Jason Dowdell of Global Promoter. Jason defined
it this way: …quot;Authority sites are sites that have
been linked to and referenced on other web sites covering
the same subject matter and they also will have hundreds if
not thousands of pages covering that subject matter and
nearly every facet of it….quot;

That definition is one man’s opinion, albeit a good one,
but let us go directly to the source. Many search engine
optimization and search engine marketing experts believe
Google has derived their primary algorithm from a document
titled, "Hilltop: A Search Engine based on Expert
Documents."

The PageRank formula as we know it today was derived from
this paper, and the authors, Bharat and Mihaila, define an
authority site in the text below:

"We believe a page is an authority on the query topic if
and only if some of the best experts on the query topic
point to it. Of course in practice some expert pages may be
experts on a broader or related topic. If so, only a subset
of the hyperlinks on the expert page may be relevant."

"In such cases the links being considered have to be
carefully chosen to ensure that their qualifying text
matches the query. By combining relevant out-links from
many experts on the query topic we can find the pages that
are most highly regarded by the community of pages related
to the query topic. This is the basis of the high relevance
that our algorithm delivers."

What we have reprinted above is the foundation of the
PageRank system and the determination for deciding which
sites will be authorities. I highly recommend you read and
re-read the full document until you understand every aspect
of it.

What Are the Components of an Authority Site?

Allow me to present you with a diagram at:
http://www.contentdesk.com/authoritymap that dissects your
typical authority site. As you can tell from the diagram, a
considerable number of components and systems must be in
place for the authority site to function profitably and
reap the benefits of the "Authority Site Formula."

The Authority Site Formula = Visitor Optimization (VO) +
Content Optimization (CO) * Creative Marketing (CM)

A simple question must be asked. What do 99.9% of authority
sites provide? In a sentence, an incredible amount of
original content and a superb visitor experience. The
search engines want you to succeed and they want you to
make money, but you have to play by their rules. In the
future, focus your efforts on visitor optimization and
content optimization instead of search engine optimization.

What Is the Anatomy of an Authority Site?

About.com is the definition and was the original authority
site. Their site has a generic domain name and hundreds of
subdomains on different topics.

Your authority site should take the same approach, but not
on such a general level. If you launch an authority site,
it should be geared towards a well-defined and large
market. After you launch the site and generate some
traffic, you should create subdomains that cover specific
areas inside that larger market.

For example, Diabetic-Resources.Com is not an active site;
but if it were, then a typical authority site setup would
be something like:

* http://supplies.diabetic-resoures.com *
http://diet.diabetic-resources.com *
http://insurance.diabetic-resources.com *
http://symptoms.diabetic-resources.com *
http://treatment.diabetic-resources.com

Using this approach, you are able to target your general
market while generating more targeted traffic pertaining to
related sub-markets.

As a rule of thumb, the index pages on your domains and
subdomains should be more focused on content, but the
article and commentary pages should be more focused on
advertising. Just do not ever lose sight of the most
important aspect of your site, which is visitor experience
otherwise known as visitor optimization.

What Does It Take to Create an Authority Site?

You want to create a site that generates thousands of
visitors a day mainly through the major search engines, and
would ultimately be the one-stop source for information in
that particular market.

Your site must employ three traits to become an authority
site. Let’s discuss all three necessary aspects:

Dynamic: You should have as many RSS feeds as you can
muster to incorporate throughout your site. Your visitors
need to be able to receive RSS feeds for any keyword,
category or archive as well as create their own. One feed
is no longer enough to satisfy your visitors.

Interactive: You should be engaging the minds of your
visitors at all times using surveys, commenting and
feedback. Make these features easy for your visitors and
your site will grow exponentially. Why? Because they feel
like you actually care about them. Interaction is a
powerful tool and creates a sense of community on your site.

Consistent: You should post to your blog often, and you
should always provide quality and original content. That
doesn't mean you need to produce 800-word articles three
times a week. Your goal should be to become a news master.
You need to be an …quot;authority…quot; on the news
happening in your niche.

If you follow the steps and guidelines listed above, then
you will be on your way to being the owner of an authority
site.

This blog and site will be transferred to the Authority Site Center within the next few days.
After that, I will be able to write about the developments in traffic and unique visitors.
I expect to make a great deal of changes to this site during that time.  More to come on that later.

In the meantime, here is the link to check out what the Authority Site Center has to offer:

Click here to download the Authority Black Book, a $97 value.  In fact, it has more value
than many courses that cost a lot more than this, but it's free:

contentdesk.com/cmd.php

And here is the link to the Authority Site Center:

http://contentdesk.com/cmd.php?af=615874

Best,

Angela

When people speak about driving traffic through social networks, the first site that comes to mind is usually Digg. Digg’s popularity is obvious: as the numbers increase above the “digg it” button, the likelihood for increased traffic goes up as well. There is a plefora of information on the Internet on how an extremely popular link on Digg can bring you traffic and links.

A lot of people want to get their page on the Digg main page, but in terms of popularity of other online social mediums, it stops there. There are other means of getting good — perhaps better, when considering that it’s targeted — traffic, such as StumbleUpon.

StumbleUpon is highly personalized traffic based on your interests that is served to you when you are actively looking for new sites to discover. The service requires a download of a very easily-integrated toolbar that sits right under the Address bar on your browser. To begin using the service, you click on the “Stumble!” button on your toolbar, and you can rate a site with a thumbs-up or a thumbs-down sign. As sites are continually rated with a “thumbs up,” the page is served to more and more SU users.

The toolbar, which was recently updated with more eye-grabbing icons due to StumbleUpon’s continuous desire to improve the user experience, is shown below:

StumbleUpon also allows you to “discover” new sites. In your regular browsing experience, you might find a site that you think would interest other people. The “thumbs up” icon works for all sites, and that is how new sites get into the database of StumbleUpon pages that are served to the end user during their stumbling session. When you “thumbs up” your site and it hasn’t yet been submitted, you’ll see this window:

The URL is inherited by default, but you can personalize your initial submission with a title and the brief description of the page. You can then categorize this into any one of the categories listed and you can tag it with whatever appropriate tags would benefit your visitors. Once the site is in the system, people will begin stumbling and learning more about the site you submitted.

How can you leverage your StumbleUpon influence to get your submissions noticed?

• Personalize your page. Upload an avatar, tell people who you are (fill out the “General” section), and share with the community what you like (the “Interests” section). If people are browsing the user community, they’ll get a truer sense of who you are.
• Join the communities relating to your interests and your business. To make sure that you are served pages that truly interest you, you’ll want to join targeted communities so that the traffic is desirable. You’ll also be able to contribute similar pages to the StumbleUpon engine so that they are added. If your page relates to these groups, they will be served to the group members. You can join up to 63 groups in the following main categories, which should cover just about everything:

• Befriend people who have similar interests. Adding friends whose pages interest you means that they will likely appreciate the pages that you’re submitting as well. It grows into a mutual relationship. People who like the pages you submit will befriend you and you will be serving them content based on the relationship. With the StumbleUpon network, you can have up to 200 friends.
• Stumble often. Just submitting and stumbling upon a single page doesn’t bode well for your reputation, and keen users will take notice of this. Stumble frequently. If people like the pages you’ve stumbled upon or submitted, you’ll likely also be rated highly in the community.
• Label and tag your submitted pages appropriately. When you tag your new submissions, be relevant. Pertinent tags will bring you the most targeted traffic from the users who specifically have expressed an interest in the topic you are serving content for. If you cover all the keywords (and tags) that you could possibly think of that don’t relate to your site, your popularity (if any) will be short lived when the thumbs-down button is pressed. Bear in mind that once the page is submitted, tags can be added and removed by the community members (which is a definite indication that they’re visiting the site!)

Why should you look at into directing StumbleUpon traffic to your site? Beyond the obvious benefits of extremely targeted traffic, the traffic doesn’t come all at once compared to a site like Digg. There’s the inherent benefit of having that “15 minutes of fame” on Digg until it crashes your server. StumbleUpon traffic is generally much more gradual. In one particular example, Neil Patel explains that StumbleUpon drove 17,209 visitors to his site in 25 days. Traffic coming directly from Digg is much less memorable, and most Digg users don’t venture farther than the front page.

An alternative is to consider sponsoring your site on StumbleUpon. Compared to the most obvious rival, Google Adwords, StumbleUpon traffic is sought and is the only page being served to the user at the time. It’s also incredibly cheap at $0.05 per visitor (with a maximum of 2,000 visitors per day). The results have been pretty amazing and provides “qualified traffic instantly” compared to Adwords, as indicated by a recent user’s experience.

So if you’re not interested in advertising, go social. The StumbleUpon community is a great way to find some pretty neat pages that you’d have never previously heard of.

It's an auspicious time for us all in business and especially those of us who have waken up to the enormous opportunities online.

While there are many great challenges in the economy and for business owners, many have spoken of the gold rush of opportunity that is on the Internet today. And this is so true! Never has there been so much opportunity and so many resources, literally available at our fingertips!

But for many, this has escaped them. This is because as small business owners, we tend to try to do it all ourselves. All of the successful businessmen have told us, time and again:

"Make offers more attractive for potential buyers!"

"Know your strengths and weaknesses and delegate your weaknesses, or form a joint venture!"

"Take what is working and exploit that to the fullest!"

"Take MASSIVE ACTION!"

So how are you going to do this if you have no resources, no time or no money? Strategic alliances or joint ventures are the answer to this.

Please leave comments or message me with your thoughts.

Strategy Calls.com also invites you to answer the questions below:

1) Is there a particular aspect of strategic alliances that you feel you do not grasp, or in other words, that you would like to learn about?

2) Have you tried joint venture relationships before and what are your experiences from this/them?

3) If negative, what went wrong? What was missing?

4) If positive, what was right? And has the relationship continued?

5) Is there something that particularly frightens you about strategic alliances/joint ventures?

6) Would you like help creating a joint venture or strategic alliance?

7) Please state in what area you need assistance.

Would you like to be a case study?

I hope to hear from you soon.

Strategy Calls!

Angela Wickenberg

P.S. Please join us!   http://www.facebook.com/group.php?gid=54338290656

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pre>A short time ago, I discovered a series of strategies that
regularly bring in the cash for many of the most renowned
celebrity entrepreneurs in the world. These strategies
were developed and perfected by a woman I'd like you
to meet. More