January 27, 2007

Free gift - Video revealing how to dominate SE with Free incoming links

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February 27, 2007

The Sky's No Limit: Be A Dreamer

[I was reading an essay by Jeanne Tessier Barone and felt that what she writes merits being published here.  She and I think alike; in fact, to some extent, she could be another me.  I have taken the liberty of adapting the content to my life and changing things to apply to me, and perhaps also changing parts of the writing and so the essay is not as the original, but her basic ideas and thought processes are there, which I wanted to give her credit for, especially, her style of posing questions and then answering them, which I have learned a lot from.]

A short while back, I read something the poet Rita Dove once wrote:  "When the sky's the limit, how can you tell when you've gone too far?"  That seems a bit hemmed in when your head is full of far-flung metaphors, like mine often is.  That quote makes me feel contained, constrained by what struck me at first as a somewhat negative statement or idea: "When the sky's the limit, how can you tell when you've gone too far?"

But if you know anything about me, I love a challenge and living on the edge, so I pondered the quote awhile. You should know, by the way, that I have spent most of my life testing limits, my own and those imposed on me.  I am a born questioner and limit-tester, so much so that I just can't hold it inside and often blurt out my questions - not meaning to cause dissention or disharmony -  but with a desire to discuss… and well, test limits.  At school and at the University, my teachers dispaired.  As a child, I tested everything, even at the young age of two, when I nearly burned myself to death… After many operations and years in and out of the hospital, I started school, and became a dare-devil on wheels at age five, and whomever dared to challenge me got a match they would not soon forget - a small stick of a child, outwardly extremely feminine, but inwardly - a warrior!

So, faced with this limiting quote, this wrinkle in thought, I responded as any good questioner and limit-tester would; I went looking for answers to the questions that quote stirred up in me.  Sure enough, when I was done, I was grateful for the question that I once thought was a wrinkle in thought - some seriously faulty thinking.

The questions that came up were:

"Who says the sky's the limit, anyway?"

"And, it is really the limit, or do we just think so?"

"And, how can we know a limit is truly a limit unless we test its edges with all our might?"

"And isn't it just as important or more so to know when we haven't gone far enough?"

"And what does it mean to go to far anyway?"

So who says the sky's the limit, anyway?  This phrase comes from a contemporary of Shakespeare, a Spaniard named Miquel de Cervantes.  I was delighted to learn of this because this meant that the saying was not meant to impose limits, but to challenge and push against them.  The original phrase was by Cervantes was this: "No limits but the sky."  I find that an oddly more positive phrase than how it now appears in modern usage "The sky's the limit."  The phrase appeared in a novel by Don Quixote, which was first published about 1605.  The timeless story of DonQuixote was made into a Broadway musical called Man of La Mancha about 40 years ago, with a song, famous at the time, called, "To Dream the Impossible Dream." Maybe you've heard of it?

Don Quixote was a man who saw a world beyond the limits the world itself sought to impose.  In himself, an aging eccentric, he saw a brave knight errant seeking to rid the wrold of that which caused others harm.  In a foolish and ignorant barber, he saw a brave companion for his quest. In a depised and self-despising prositute, he saw a beautiful woman waiting to be cherished. Don Quixote was a man without limits, who looked beyond what others called impossible and found rich and joyous possibilities.  All those he encountered thought him mad; an unknowing fool.

So, in answer to the question: "Who said the sky's the limit anyway?" The answer is: A writer who sought to create a world seen through kinder and more redeeming eyes. about 400 years ago.  At that time, of course, the sky had not yet been pierced through by rocket ships, probed by satellites, travelled across in metal birds by you and I, and studied in all its glorious and infinte detail by a massive telescope travelling through space.

The sky, rather, is limitless in possibilities and is defined as:  "The expanse of air over a given point on Earth: the upper atmosphere." The sky, in other words, is nothing more than the air we breathe, and an illusion created by a certain lanlocked point of view.

Another writer, from the 1800s (Authur Schopenhauer) said that  "Everyone takes the limits of her own field of vision for the limits of the world." We see the blue above and nothing beyond and we assume the sky's the limit. We see a structure, an institution, an attitude, a habit of being, and we assume it must be and always be so.

In the field of Communications, the power of self-fulfilling prophecies are taught: that human beings tend to enact or make real what they believe about themselves and others.  One woman believes that, discrimination or not, gender and cultural barriers or not, there is still no limit to what she can attain if she pursues her goals with all her heart.

Another believes her world is a closed system in which women are hopelessly shut out and disenfranchised, and so have always been.  The first woman builds a life of accomplishment with dignity and grace; the second woman builds a life of bitterness, recrimination, narrowness.  (My feminine language applies to all people.)

So now we have an answer to the second question: Is the sky the limit, or do we just think so?  We think it so.  We are bound at every turn by the limits of our beliefs. They define what we think is real and what we ourselves will become. So we had best be careful, then, about what we believe.  We had best create and hold beliefs that leave as much room as possible for us to be wrong, for us to expand and grow.  We had best build worlds for ourselves that have few walls, and many windows and doors.

Are there no real limits in our lives, then?  Aren't there limits we cannot change simply by believing? Of course there are. some persons struggle with terrible poverty. Some are differently abled in ways that make everyday life tasks difficult. Some carry burdens of abuse and experience that others will never know.  Limits abound, but it is more how we think about them than what they are that will determine the quality of our lives. Writers Dominquez and Robin have said: "Once we're above survival level, the difference between prosperity and poverty lies simply in our degree of gratitude."

The third question facing us, then, is:  How can we know our limits unless we test them?  Here the answer is straightforward and simple: We can't.  It is only through testing and pushing against the limits of our perceptions, experiences and culture that we can be a force for change; change our own circumstances and those of others. If we didn't test our limits, we would never walk, we would never grow, we would never fly.

So, the sky is not limits but endless possibilities, and it is we who perceive and impose limits where none exist, and if we do not test the limits of our perceptions and our abilities and our worlds, we will never know what lies beyond.

But now we have arrived at our fourth question:  How do we know when we haven't gone far enough?  Most of us are committed, hard-working people, aren't we? Isn't that far enough to go? No. How do we know, then, if we need to go farther? Here are some conclusions I've  come to in my own search for an answer to this question:

If we do not engage in work for which we have a real passion and pursue our work passionately, we have not gone far enough.  If we do not have a clear sense of direction and meaning in our lives, we have not gone far enough.

If we do not understand that our actions and words can have a lasting impact on the quality of human life, we have not gone far enough.  If we don't hope and strive to make a positive difference in our world, if we are content with what we do and don't continually look to how we can be better persons, we are not going far enough.

If we haven't wholly loved another human being, if we don't at least try to recognize the good in everyone we meet, if we don't have times of real joy in our lives, then we have not gone far enough.

Life is too short  and too precious not to live it with passion and pursue it with zeal. And your work is much too important to pursue with anything less than your total commitment.

And now we come to our last question:  "What does it mean to go to far"  I am sure we all remember when "going too far" meant having sex before marriage and I think we all know it doesn't mean that anymore.  So what does it mean?

Have we gone too far if we try something new that fails?  No.

On the contrary, if we never fail, we can't be sure we aren't going far enough.  Have we gone too far if we try to re-envision our work, our organizations, our goals, our dreams? No. All change, all innovation, beings with re-imagining.  Is it going too far to take important risks? No. We have to be willing to risk for the sake of movement and growth.   Is it going too far to stand up and speak out about what you believe, even if your ideas are unpopular? No. The human story would be a slow and sad one if there had not been individuals all along the way who spoke out against the status quo and called their peers to be better than they were.  Is it going too far to remain a committed idealist in a world that invites pessimism? Never. Without ideals we die.

Can we ever really go too far?  This is a difficult question for me because I have already admitted that I am a life-long edge tester and there's a part of me that always wants to say that you can never go too far. Even my current decent into deep middle age hasn't deterred me from, often, heading out on metaphorical tight wires without benefit of nets.  But I have also sometimes fallen hard onto the floor below. So with exhilerating experiences and occasional bruises to show for it, here is what I would say about going too far.

First, take big risks and important actions, but give them careful thought. Also make sure a part of the thinking process includes sharing your ideas with someone whose opinion on these matters you respect, because we human beings are expertly capable of having blind spots in our thinking and of deceiving ourselves.

Second, try not to go so far that, when you arrive at your destination, you find yourself utterly alone.  It is hard to be a limit-tester, a risk-taker, a traveller into new terrain.  Seek and maintain the support of someone who loves you.

Third, be aware that change involves loss as well as opportunity.  You can't leave one job for another without surrendering the comforts and sometimes the friendships of where you were.  You can't take on new responsibilities without letting go of old ones. Not for long anyway, or you will be of no use to anyone, including yourself.  You can't launch new programs without sacrificing some aspects of what's already being done.  You have to make enough room in your life and work for growth to occur.

Fourth, be ready to feel afraid.  All change is scary.  It is human to love a rut; ruts are comfortable and safe.  There are many ways in which most of us would prefer the predictable to the uncertain or unknown.  This is why, for example, when change occurs in organizations, it is often met with resentment or anger.  This is why: "That isn't how it's done" and "but we've always done it this way" are such well-known phrases.  Change requires that we rethink old ideas, and there is nothing scarier than giving up what we were convinced were truths about our work, ourselves, our world. But, you know, fear is also enlivening, which is why people skydive and bungee jump and scale sheer mountain cliffs.  And it is good to feel fully alive.

Fifth, dare to dream. Let your mind wander. Rita Dove has a poem called "Daystar" in which she describes a woman who takes a chair out behind her garage to stare at an empty field while her children are napping.  When her daughter finds her and demands to know what her mother has been doing out there, the mother responds, "Why, building a palace."  We should build palaces in our minds.

Can we go too far?  Maybe, but there are things to learn from it that we can't learn any other way, and even when I've sometimes thought I'd done it - gone too far - I've never regretted it for long.

I have no idea what Rita Dove had in mind when she wrote the words we began with: "When the sky's the limit, how can you tell you've gone too far?" But I do know where my attempt to address her question has taken me. By way of conclusion, and in humble tribute to her poetry, let me end this way:

The sky is infinite.  It is we who make it a wall.  The only way to know is: go.

Standing still is death.  And far is never where you are, but where you dream to be. Everything good in life was born in dreams.

Be a dreamer.

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August 25, 2008

New Stuff On The Long Tail

Editor-in-Chief of Wired, CHRIS ANDERSON says that the future belongs to those that serve the millions of untapped niche markets as well as they serve the masses. Read his manifesto to find out how unlimited shelf space and personalization can revolutionize your business.

Super interesting article in a downloadable .pdf format, this page offers four different "manifestos" on the Long Tail: 

http://changethis.com/search?action=search&query=The+Long+Tail

Prior to taking over Wired in mid-2001, Chris was with The Economist for seven years in London, Hong Kong and New York in various positions, ranging from Technology Editor to US Business Editor. His background is in science, starting with studying physics and doing research at Los Alamos and culminating in six years at the two leading scientific journals, Nature and Science. He lives in Berkeley, California with his wife and four small children. Chris wrote The Long Tail, which first appeared in Wired in October 2004 and then became a book, published by Hyperion on July 11, 2006. An updated version of the original article appeared here<\a> at ChangeThis in December 2004.

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August 9, 2008

Experiences From The 30-Day Challenge

AngelaWickenberg's Avatar      

Cool Got positions #1 and #2 within 1 hour

I joined the 30 day challenge with three of my kids, 17, 16 and 9 years of age.  But they are not yet really interested in working with this. I believe they'll come round, so I'm giving them some space and some time and doing the work myself right now. I had fallen behind the lessons in the pre-season and in the 30-day challenge iteself. It is my opinion that these lessons, both pre-season and the challenge itself, are the best marketing lesson on the market at this time, and I have purchased LOTS of courses during the past 12 years online. 

The lessons are free, and we get access to a market research tool called Market Samurai for free for the duration of the challenge.  We also get access to previous years of the challenge. Here is the link - it's not too late to sign-up now and get started to learn more state-of-the-art marketing:

http://www.ThirtyDayChallenge.com/challenge/20628

That is my "referral link". I get points if you join. So please do both me and yourself a favor and get started with the challenge!

I worked all Friday when the kids were at home. When their dad picked them up, I worked all evening with short breaks.  Felt motivated so I continued to work all night and got to bed at 8 AM. I slept for 3 hours and decided to check the serps.

I only bookmarked at five sites, including Digg and Stumbleupon. Those two links gave me #1 and # 2 positions of 530,000. So this is probably a temporary thing, unless I do something fast. Still there after 8 hours though.

I have five of the positions with the keyword phrase in quotations marks.

In quotes, this phrase gets only Results 1 - 10 of about 1,620.

Still the competition in that field is rough - I only lucked out on a good keyword phrase and need to sharpen the selling factors of the website - which still looks pretty crappy at the moment.

I didn't check when i first bookmarked as I thought it would take a few hours.

It's a very broad phrase. The first page is with high PR sites and lots of back links and authority linking (just goes to show that doesn't always matter), but they had not optimized those pages ranking for that term.

There are two-word phrases that seem impossible to go after - with between 8-18 million searches, and even many of the three-word phrases was far too much competition in them. So now I have to go back and do some serious bookmarking and improvements in the attractiveness of the website itself.

Also, I am adding a blog today. So you see, it wasn't even a WP blog, or a blog at all!

Another thing is that my template on my website is broken, so the site looks really awful, but I guess that didn't come into play here at this time. It will be important within the next few days, however.


I'd love to hear your tips and comments.

Angela Wickenberg

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July 28, 2008

Top 10 little-known Gmail features

Gmail has a bunch of lesser-known feature that can end up being very useful once you get to know them. The product manager at Gmail put together last year a list of his top 10 favorite features that you may or may not be familiar with.   Here's his list, which was very helpful to me in becoming more productive with Gmail and learning to use it's many features.

10. Custom "from" Most people end up managing more than one email account — some are personal, others might be for work or school. When I graduated from college, I wanted to keep my .edu address for alumni-related things, but made Gmail my primary personal address. My university made it easy to forward my .edu mail to my Gmail address, so I could read all my mail from my within my Gmail account. I was happy to find out that Gmail would actually let me send mail "as" my .edu address, so I could continue to keep that identity, while managing all my email from one place. Here's how to set that up.

9. Open attachments in Google Docs & Spreadsheets, or view as slideshow If you are sending a Word document or Excel file as an attachment, Gmail lets you easily open it in Google Docs & Spreadsheets. (In case you're not familiar with Google Docs & Spreadsheets, it's our online word processor and spreadsheet application, which lets you store and access documents online and collaborate on them with anyone.) Since other people are working on many of the docs I receive as attachments collaboratively, it's really easy to just open them in Docs & Spreadsheets and create a single document to work from, rather than constantly sending versions of documents back and forth. If the attachment is a PowerPoint presentation, Gmail will recognize this and give you a link to"View as a slideshow." This will open a window with a Flash preview of the slides. This is great for quickly reviewing slides in the browser.

8. Gmail gadget for iGoogle I use iGoogle to bring together a lot of the information I care about on the web (feeds, my Google Calendar, YouTube videos, etc). I use it as a dashboard at the start of my day to get an overview of what's going on in the world. I've added the Gmail gadget to my page to get a preview of my Inbox, which is great because it's one of the first things I'm interested in seeing.

7. Reply by chat Most people know that you can chat with your contacts in Gmail if they're using Gmail too. But there are some subtle features that make chat particularly useful in the context of using your email, like replying by chat. If you've received an email and notice that the sender is online (by seeing the little green dot next to his or her name in the conversation), you can click the button "reply by chat." What's particularly convenient about this is that the chat will be archived as part of the email thread to which you replied. I like this most because it means when I search for anything related to that thread, I find the chat transcript alongside all the relevant email messages.

6. Gmail for mobile application It wasn't that long ago that my cellphone could barely handle sending text messages. I didn't used to think of it as being an efficient place to access my email. That's changed — big time. Email has become one of my primary forms of communication when on the go. Unfortunately, on a lot of phones, dealing with email can still be a pretty annoying experience, especially if you're not using a device like a PDA. Enter Gmail for mobile. It's fast, it syncs with your online account, and it gives you virtually all of the same Gmail functionality like search, filters, and access to your whole archive of mail.

5. Smart links on the right When you get an email that references an address, look to the right and you'll probably see a link from Gmail pointing you to a map of the address on Google Maps. Gmail also recognizes email text that refers to an event (e.g., 'dinner tomorrow at 8pm'), and will give you a link to add it to your calendar. It'll even pick up on package tracking numbers from UPS and link you directly to the tracking page, so you don't have to copy and paste the number. I really like this last one when I order stuff online and want the instant gratification of knowing a package is on its way.

4. Conversation update notification It can be really annoying to write up a whole response to an email and click send — only to discover that someone else has already responded. Gmail has a little feature that helps solve this problem. When you're replying to (or reading) a conversation, and someone else replies, a small notification window pops up to let you know. I sometimes think of it as the "prevent embarrassment" notification. Plus, it can save a lot of time by avoiding the series of follow-up emails needed to clear up the confusion.

3. Advanced search Most people know that searching your archive is a huge part of what makes Gmail useful. But there are a few search features that you may not know about, which can be really handy. For instance, if I want to narrow down my search to only messages sent from Kevin, I can just add "from: Kevin" to the query. You can even search only for messages with attachments by including "has: attachments," or narrow by date with "after:" and "before:" Check out this whole list of advanced search operators.

2. Offline chat Offline chat is another feature which makes chatting in the context of your email particularly useful. When you're chatting with a friend and they suddenly go offline, you can keep sending IMs and your friends will receive your messages the next time they open Gmail. The chat will show up as a new item in their inbox. And, of course, if you're still online, your friend can go ahead and reply by chat.

1. Create event Since I use Gmail and Google Calendar at work (through Google Apps), I'm constantly emailing people about meetings, and scheduling them on everyone's calendars. When I'm writing an email to set up an event, I can actually do it all from within Gmail by clicking the "Add event info" link below the subject line. Then choose the time and location for the meeting or party. When you send the email, the event details will be added to to your Google Calendar, and Gmail will send an invitation to the email recipients to add it to their calendars as well.

Two other little known features to get greater control over your inbox:

Here are some little-known ways to use your Gmail address that can give you greater control over your inbox and save you some time and headache. When you choose a Gmail address, you actually get more than just "yourusername@gmail.com." Here are two different ways you can modify your Gmail address and still get your mail:

  • Append a plus ("+") sign and any combination of words or numbers after your email address. For example, if your name was hikingfan@gmail.com, you could send mail to hikingfan+friends@gmail.com or hikingfan+mailinglists@gmail.com.

 

  • Insert one or several dots (".") anywhere in your email address. Gmail doesn't recognize periods as characters in addresses — we just ignore them. For example, you could tell people your address was hikingfan@gmail.com, hiking.fan@gmail.com or hi.kin.g.fan@gmail.com. (We understand that there has been some confusion about this in the past, but to settle it once and for all, you can indeed receive mail at all the variations with dots.)

For me, the real value in being able to manipulate your email address is that it makes it really easy to filter on those variants. For example you could use hikingfan+bank@gmail.com when you sign up for online banking and then set up a filter to automatically star, archive or label emails addressed to hikingfan+bank. You can also use this when you register for a service and think they might share your information. For example, I added "+donation" when I gave money to a political organization once, and now when I see emails from other groups to that address, I know how they got it. Solution: filtered to auto-delete. ive it)."

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July 23, 2008

How To Increase Twitter Following in 30 Days

How to Increase Your Twitter Following 438% in 30 Days

Written on February 28, 2008 – 6:26 pm | by Brian Wallace |


Twitter Army

(yes, that’s supposed to be a Twitter army :) )

Why Twitter is Important

Twitter love

(click image for full size)

To many Internet Marketers,Twitter has become important. Some people may not yet understand, but this may just be part of their journey through the social media learning curve. As with any social media application, site influencers got to where they were by putting in the time to understand the community. Twitter is no exception.

Let’s take a look at 7 Steps that Make Twitter Work:

Step #1. Twitter is more than personal updates. Sure, some people like to put in cat updates or say what they are eating for lunch, but Twitter is much more than that. Blogs used to have much the same stigma pinned on them, but one day the world woke up and understood the power of simple publishing + citizen journalism. Microblogging has reduced the time to market of content down to minutes and seconds, a huge improvement over blogs which brought it down to hours from previous forms of communication.

Twitter is a great place to:

-broadcast breaking / important news -hire people -get advice (on just about anything) -run a poll -rag on others -promote yourself -promote others

Step #2. Now that you have your head on straight, socialize. Chances are, if you participate in the social media community, people you know are already on Twitter. While Twitter doesn’t have the best way in the world to find people, sometimes the best way is to just see who your friend is following.

Step #3. Don’t just sit there, say something. Join the conversation. Without being too noisy, get in there. Nobody is going to ask you to the dance if you are just sitting around. See what people are talking about, jump in with some “@’s” (replies to a user) and perhaps some direct messages too.

Step #4. Now that you’ve said something, quiet down. Like any social media site, know the community and follow its norms.

Step #5. Know the difference between a push vs a pull mechanism. When you post a link to your latest blog post to Twitter, you are doing a push. An action meant to grab the reader. They can ignore it, but people that like what you bring to the table will check you out. Instantly. RSS on the other hand is a pull. Users will check RSS at their own pace and it will take more time to get buzz around your content.

Step #6. Fine tune, and read what’s out there. Here’s the part where you get to see where others have broken ground already, leaving valuable information for you along the way. My suggested reads: -Jeremiah Owyang on how he uses Twitter -Shana’s awesome post about 26 reasons why I love Twitter -DoshDosh put together a fine list of 17 ways to use Twitter.

Step #7. Put it all together and measure your results. As the title of the post mentioned, I promised a 438% growth in followers in a 30 day period. Here was my progression:

Graph of Twitter follower progression

The notable jump right past the midway point came from a mention in Marketing Pilgrim’s initial post on Internet Marketers to follow.

After looking through this list a few times, I thought that both Twitter addicts and those that may not even use Twitter at all might be left with a few questions. Here’s my attempt to answer a few:

Q: 438% growth doesn’t just magically happen. How did you do it?

A: Well, I’ll tell you:

1 - Followed people I knew 2 - Adjusted my level of noise 3 - Thanked people for following me 4 -Kept the conversation going with those that replied quickly 5 - Instigated a few fights 6 - Chatted with better known people 7 - Unfollowed those that were bothersome / too noisy 8 - Crosslinked on my blog and other social media profiles 9 - Did a bit of brand management / data mining, keeping a keen eye on Tweeterboard stats, Terraminds info, and Tweetstats graphs 10 - Retweeted things that I felt were important that my followers might have missed from my Twitter friends

Q: Ok, so you got some new Twitter followers. If I post a link, maybe I get 5-10 visits to my blog. Why should I care?

A: The reason that you should care isn’t the direct traffic, but rather the indirect influence. If you Tweet a link to a new blog post, people will rush to submit it to social sites. This is changing the “pull” dynamic inherent in RSS (which may become passive for folks that are too busy to keep up on RSS) to a “push” dynamic through Twitter - but to people already interested in you. What’s more is that your followers may see your Tweets as a call to action, and begin to submit / vote for post you may have.

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