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A few of weeks ago, I wrote that I will be performing a test on the various spying tools that have come out on the market.  I have three of them, which are in various price ranges. These tools take time to test; at least 30 days. I had already tested Google Cash Detective for a time but needed  to re-test it with the better knowledge I had about PPC and these tools.  However, before I could get any results I received a free tool that promised to protect your ad campaigns from these very tools.  I published  the link.  This turn of events made me re-evaluate my test.  My initial response to my failure in using the tool I had tested profitably was that I didn't know enough about how to apply PPC properly, or that there was something wrong with my landing pages and websites.  This may still be the case, but there may also be another explanation.
 
Well this morning, when I opened my email, I found a link to the report (link below), which is all about those PPC Spying tools. It's got some great info about the tools and about PPC marketing in general and relates also to the tools that protect the ad campaigns.

It's a free download and is very informative.   This is a viral report, which the author encourages to forward to three people you know.  When you have done this you also get free access to instructional videos on how to apply negative keywords to your PPC campaigns.  I wished I had received this information over a year ago, even six months ago.  It took me at lot longer to learn and made me bleed…

Here is the link: http://www.affiliateradar.com/report.php?arid=&usid=&invite_code=7336299872

I will include the information in this report and publish my results, but only after I have revamped the website and updated this blog.  Look for this in 6-8 weeks, perhaps before.

Best,

Angela

http://www.dmnews.com/cms/dm-news/search-marketing/39752.html

The above link leads to the article below:

Google has unified search results with something called Universal Search.  They have unified all of the different searches from different departments into one category. So if you're searching for chocolate cookies, for example, you will receive everything from Google search, news and video in one search and will not have to change (toggle) between the categories.

This implies that there will be a greater number of clicks per keyword, but not necessarily more customers.  I've noticed this in my adwords campaigns, but I can't be sure it's due to the Google change in algorithm just yet.  Observing and  testing and time will tell.

On Nichebot, they write: "but the question remains for those who are keyword focused and already have positions and want to keep them…. What will this mean to the rules of getting and staying in the top results on Google and what will happen to your search engine rankings come this Wednesday when the change goes into effect? Will the power of using all the other channels like video, images, news and maps allow you to gain more power in your own search engines listings?"

CNN story:

http://www.cnn.com/2007/TECH/internet/05/17/google.search.reut/index.html

The guys at Hexatrack show exactly how to make $45,000 in two days with their new free tool, Hexatrack. 

Here's a link to the video:

Here's the play-by-play breakdown of what they did: 

1. They identified an interesting, timely offer on the CommissionJunction affiliate network with a payout of $15.00 per conversion.
2. The offer was centered around a main keyword; let's say it was a 2-word keyphrase which we'll call the "seed keyword."
3. They "dropped the seed" into the HexaTrack keyword spy tool, which yielded a few dozen "short tail" keywords used by our competitors at the time. If  competitors are using these keywords, they can't be all wrong!
4. They prepared to spend some money in Google Adwords and uploaded these short tail keywords to a new Adwords campaign. ("Short-tail keywords" are named so because they contain the seed keyword plus one additional word, or two at the most.)
5. Then they began running these "short tail" keywords as "broad matches"… i.e. if a user searches Google for a phrase that is identical with the short-tail phrase, it's a match… but more importantly, if the Google user's phrase contains the short tail phrase, it's a match as well!
    

   Are you following on why they were running their first list of spyed-out keywords in broad match mode?   For example, if the keyword we were paying for was "life insurance", and a Google user searched for "capital life insurance," our ad would still successfully display on Google, because "capital life insurance" contains the phrase "life insurance". Thus, it's a broad match!

   Here's the kicker… (important!)
   

6. Whenever a conversion happened (sale, lead) HexaTrack would detect the actual keyword that the user entered into Google at the time… which is not necessarily the keyword that we were bidding on originally!

   Let me repeat this, because it's so important: After every time you convert a click to a sale or lead (a money-making action), HexaTrack will report back to you the long-tail keyword that the user had actually searched for, which may be different from the short-tail keyword that you were bidding on in the first place.

   For example, if you ran the broad match on the short-tail keyword "life insurance" from the example above, you might find out from HexaTrack:

   a) that "life insurance" by itself is an overpriced keyword because it is so broad that "everyone and their brother" bids on it (remember, most bidders on Adwords don't know what they're doing, and thus drive up bid prices on "obvious", but badly-converting keywords); and
    
   b) that a handful of previously-unknown "long tail" keywords such as "California life insurance review" turn out to be hotly-converting keywords …and they aren't even keywords that you were explicitly bidding on!

   Without HexaTrack you would not have had that information at all!

   (Frankly, I don't even know how we made any money in PPC before we developed HexaTrack!?! Larry?)

7. Here's what we did next: We simply removed the expensive broad-match/short-tail terms that didn't make any money… and replaced them with the lean, cheap, long-tail keywords that HexaTrack found out for us… i.e. we are now only buying those keywords from Adwords that users actually tend to enter before they buy!

   Put another way: We're replacing our ad spy keywords that may sell, with the actual keywords that are proven to convert Google users into conversions. We are taking OUT the guesswork.

   For example, if our initial test with "life insurance" was unprofitable, we would now replace it with a dozen or so exact-matches of various long-tails that HexaTrack found out for us. One of these long-tails could be, for example, "california life insurance review", which HexaTrack could have reported to us as one of the keywords that we know has actually converted real people to our $15 affiliate offer!

Do you get it?

• First HexaTrack generated our initial "test balloon" short-tail keyword list right out of the box, by spying on our competitors (which is basically a VERY good estimate on what people will enter and what keywords are likely converting for our competiitors)…
• Then, after just hours, it showed us the precise keywords that people actually entered before they clicked on our money-making affiliate offer, so we could eliminate some of the expensive short-tail duds from our keyword arsenal and enter the profit zone rapidly. (Within a day of testing to be exact.)

$45,000+ within 2 days after the initial experimental phase — how is one supposed to react to that?

Were we all cool and laid-back about this result? Did we chalk it up as just anoher night at the office… business as usual at Larry & Amish's? Of course not! This was a home-run in anyone's book, no matter what some Adwords gurus would want you to believe…

The point here is not to make you think that you can make 45 grand out of the gate, every other day, from the first day you're using HexaTrack PRO. The point is that, with diligent research of the kind we'll be teaching our PRO members, you probably will stumble upon a gold mine market like this, a few times a year. Consider such spectacular opportunities as the gravy on top of your meat-and-potatoes markets… (the latter being the ones that bring you solid PPC income every single day).

We'll get more into your long-term strategy of balancing steady markets vs. outrageous home-run opportunities in one of the next blog entries. For now let it suffice that 45 grand in a couple of days is possible.

Here's the link again to the video:

And a link to where you can sign-up for a free account:

To Your Online Success,

Angela Wickenberg

FREE download of the only tool available right now, that protects you from
robots that try to monitor your PPC campaigns, rip-off your landing pages, steal your
PPC ads, and copy your keyword lists!

It even allows you to feed these bots with false info. Go to the download page now.

Here's the link to the IM Newswatch article and download page:

http://www.imnewswatch.com/archives/2007/06/joerg_launches.html?visitFrom=0

Best,

Angela Wickenberg

Thursday, Google announced through their blog, that they are about to introduce a major change on all inactive keywords.

By activating all inactive keywords, they seem to be letting the customer pay for tweaking minimum bids, and by doing this, Google will further punish less conscious advertisers and reward those who are aware of their system. Google is likely to see a spike in their income in the coming and following weeks. Google says: "The new per-query evaluation of Quality Score affects you in that keywords will no longer appear as 'inactive for search' in your account. Instead, all keywords will have the chance to show ads on Google web search and the search network (unless you've paused or deleted them). Keep in mind, however, that keywords previously marked 'inactive for search' are not likely to accrue a great deal of traffic following this change. This is because their combined per-query Quality Score and bid probably isn't high enough to gain competitive placement."

'First page bid' will replace 'minimum bid'

"As a result of migrating to per-query Quality Score, we are no longer showing minimum bids in your account. Instead, we're replacing minimum bids with a new, more meaningful metric: first page bids. First page bids are an estimate of the bid it would take for your ad to reach the first page of search results on Google web search. They're based on the exact match version of the keyword, the ad's Quality Score, and current advertiser competition on that keyword. Based on your feedback, we learned that knowing your minimum bid wasn't always helpful in getting the ad placement you wanted, so we hope that first page bids will give you better guidance on how to achieve your advertising goals."

"It's worth mentioning that the impact of these changes will vary from advertiser to advertiser; some might see no changes to their ad serving, while others may see a noticeable difference. As always, we recommend optimizing ads to prevent them from receiving a low Quality Score."

You can read the entire blogpost here:

http://adwords.blogspot.com/2008/08/quality-score-improvements.html

/Angela Wickenberg

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