April 7, 2008
Death Of Information Marketing?
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As marketers, in 2006 and 2007 we saw several "Death of" reports;
First out was Scott Boulch in November 2006 with "The Death Of Adsense."
Scott wrote that within a few days, he had built a list of over 38,000 subscribers.
I don't know how many subscriptions to his software "thelistvirus" he was able to
get - probably a lot of them. It was a smart tactic that worked like money in the bank,
Just a short week or so after, we heard from Mike Filsaime with his
"The Death of Internet Marketing". He gave away his list building software
and built a list of over 50,000 people. He wrote that in just over 24 hours,
they had over 34,346 people create an account to get the report.
(and he thanked Keith Baxter and Scott Boulch in the email he sent
out to his list for their marketing campaign for Their Death of AdSense
report, inspired him on how to market his own report. The marketing
method was to pay for the referrals - so as a marketer using this traffic tactic
- it required money to make the money).
Next in line were a series of separate articles and pre-sales pages:
"The Death of Email Marketing", "The Death of Adwords for Affiliates",
"The Death of the Search Engine Spammer", and many spin offs of that theme.
Rich Schrefren also came out with a very popular series of reports last year
along the same lines.
Then Simon Leung came out with his "The Death Of Google Adwords" report as a
pre-launch to his adwords products. I never heard how the campaign went.
Just the other day or so ago, I received another "Death of" report.
The first thought in my mind was "Oh No! Not another 'Death of' report!".
I had to find out if it was the same kind of information in the report.
The title is "The Death of Information Marketing As We Know It"
Dan Lok writes that he spent close to three months working on his
"Death of" report, which is slightly over 40 pages.
http://www.deathofinformationmarketing.com
In it he claims to reveal exactly what's going on in the
high-powered world of info marketing.
He writes that the manuscript is the result of behind-closed-doors
conversations with a mastermind group he is a part of.
(It's a group where you have to be making at least 7
figures a year to belong to.)
He says there will be no pitches. No affiliate links. No product
launches. There should be some product or service trailing behind;
this is the way it works in the world of marketing.
actionable information in it that one could put into
immediate use for your business, so give it a read if you
haven't already downloaded the report.
Angela Wickenberg
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