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"He's just a natural." How many times have you heard someone say that in order to explain somebody else's greatness? This "explanation" derives from the commonplace belief that certain individuals have an innate gift that the rest of us didn't get and never will. There's just a slight problem with this belief: it's wrong!
A recent article in the Harvard Business Review by some noted researchers totally debunks the myth of "the natural."* Studies by more than 100 scientists consistently and overwhelmingly proved this astonishing truth: experts are always made, not born.
Moreover, the studies show that the greats in any field do something that the average ones don't: they achieve their greatness through hours, days, and years of always practicing deliberately. Golfing great Ben Hogan once said, "While I am practicing I am also trying to develop my powers of concentration. I never just walk up and hit the ball."**
These researchers say that when most people practice, they just focus on the things they already know how to do. That's why, for example, an average salesperson makes the same easy calls over and over—and still calls it "selling." But a great salesperson, on the other hand, deliberately works at what he or she currently can't do well. And the research shows that this continual, deliberate effort is the distinguishing factor between the good and the great.
So, what does it take to become adept at deliberate practice? We think it's not only having the right tools or techniques, it's also having the right mindset in the first place. You have to have your mind focused in order to apply the techniques you've learned.
If you find that you are:
1. Not practicing your skills regularly (like you tell yourself you are going to do)
2. Not able to perform "live" as you do when you are practicing.
3. Fearful (not your full self while prospecting).
4. Not stretching and constantly improving.
Then it is likely that you are experiencing subconscious blocks. These subconscious blocks can fight your conscious efforts every step of the way.
This is common, and probably the main reason why most beginning sales professionals and network marketers fail. However, there are things you can do.
Through extensive experience, we have found that the safest, fastest, and most effective way to overcome these blocks is through hypnosis. Now, we're not talking about that fakery you've seen in B-movies. Clinical hypnosis is a proven technique that has been approved by both the American Medical Association and the British Medical Association since the 1950s.
Hypnosis helps you uninstall those blocks and install a mindset that facilitates—not blocks—your desire to become the performer you know you can be. When you achieve this type of alignment, you find that deliberate practice becomes just something that you do, and you get better and better every day.
This of course means a direct and tangible benefit to your income, your financial freedom, and your options in life.
Finding a qualified psychologist who understands how to use hypnosis to help you in your sales or network marketing career can be difficult and extremely expensive. A great option is use a home study audio hypnosis program created by a known commodity.
We believe the cream of the crop is a program created by Dr. Peter Lambrou, one of the country's best-known sales psychologists (and a former successful salesperson himself). Dr. Lambrou is also the Chair of Psychology at Scripps Memorial Hospital (a major research facility).
The program is published by The Hypnosis Network, a company that works only with licensed mental-health professionals like Dr. Lambrou. And this company is so sure of the effectiveness of its programs that it gives you a one-year money-back guarantee. Check it out at http://www.hypnosisnetwork.com/hypnosis/sales_prospecting.php
* The Making of an Expert, Harvard Business Review, July—August 2007, authors K. Anders Ericsson, Michael J. Prietula, and Edward T. Cokely.
**Golf Digest, November 2006.