March 19, 2007
New Interesting Launch of Adwords Product by TheRichJerk
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TheRichJerk is launching a new product tomorrow called XRay Domination. It's an interesting product with a staged launch where the narrator, "Ryan", exposes the RichJerk's keywords in his Adwords campaigns. There was a series of videos, building up suspense and I thought it was a fun launch.
Some people are offended by the Rich Jerk and his language and the way he talks about women. I know that some people might find this in bad taste, but I am just amused when I read his emails and the copy on his website. It's like watching a stand-up comedian, or even listening to hard rock music with insulting lyrics, or even the country western music with lyrics that somehow say hurtful things but have a bit of truth in them. I usually laugh outloud when I read his stuff. I just don't take it seriously. There's something releasing about it - the way I see it - laughing is always good, and his marketing info is amongst the best on the market.
Last week, Rich Jerk launched his new Rich Jerk Evolution website in very close proximity to the X-ray Domination launch, which is tomorrow.
In fact, I saw at least a couple of marketers who got their promotions mixed up about this. They actually confused the two launches. They thought they were promoting X-ray Domination, but the link was for Rich Jerk Evolution (or vice versa), which is a totally different thing.
Rich Jerk Evolution (aka Rich Jerk 2.0) is basically the new evolution of the original Rich Jerk ebook, formatted as a membership site with various types of content. It costs $29 a month if you pay for the entire year, $59 quarterly, and $99 on a monthly basis. But being a member of Rich Jerk Evolution will give you the chance to purchase X-ray Domination a full hour before everyone else. And since they’re limiting it to 500 licenses, it could be a big factor. I have no idea how quickly it will sell out (I don’t even know the price yet), but I figured I’d at least let you know. I hope I can afford it!
There are about 5 major launches going on right now and so there is a lot of noise on the marketplace and it feels hard to distinguish between all of the claims made for the various products.
The X-ray Domination product itself is launching tomorrow on March 20th at Noon eastern.
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