If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Yesterday, Rich Schefren did a packed conference call with more than 1,000 people eager to ask him questions about his new product, the GPS Guidance Profit System.

Pick up the free report he wrote a couple of weeks ago on eliminating your constraints here

Just the free report itself is full of good information that anyone could act on right away.

They got A LOT of answers, and a seminar's worth of actionable content, too. The listeners enjoyed it, and because Rich had a good time doing it, he's ready to do another "short" version of Rich-TV on UStream.

It won't be up for 26 hours this time like the last one a week or so ago.

Rich will be giving away a free GPS Program to someone watching live on Ustream.tv, plus giving out even more constraint-busting advice.

It starts at 1:00pm Eastern time, and going for a while. Then they'll be closing down the Guided Profit System to new enrollments.

I got a ton of advice and information out of the 26 hour webinar, so I'm certain this shorter one will also be a great use of your time.

Use this link to go to Rich's Ustream.tv channel at 1:00pm Eastern time on Thursday… Rich-TV GPS Giveaway on Ustream

Ask any question about GPS and eliminating your constraints that you want. And pick up some ideas from the answers to other people's questions.

Then he'll pick one lucky person from the Ustream viewer roster… and give them access to his Guided Profit System Program… absolutely FREE.

See you on Rich-TV.

Tags: RichSchefren, gps, guided profit system, removing constraints, gps giveaway on ustream, Rich-TV

Editor-in-Chief of Wired, CHRIS ANDERSON says that the future belongs to those that serve the millions of untapped niche markets as well as they serve the masses. Read his manifesto to find out how unlimited shelf space and personalization can revolutionize your business.

Super interesting article in a downloadable .pdf format, this page offers four different "manifestos" on the Long Tail: 

http://changethis.com/search?action=search&query=The+Long+Tail

Prior to taking over Wired in mid-2001, Chris was with The Economist for seven years in London, Hong Kong and New York in various positions, ranging from Technology Editor to US Business Editor. His background is in science, starting with studying physics and doing research at Los Alamos and culminating in six years at the two leading scientific journals, Nature and Science. He lives in Berkeley, California with his wife and four small children. Chris wrote The Long Tail, which first appeared in Wired in October 2004 and then became a book, published by Hyperion on July 11, 2006. An updated version of the original article appeared here<\a> at ChangeThis in December 2004.

Tags: TheLong Tail, Chris Anderson, niche markets, untapped niche markets, revolutionize your business, Wired, The Economist

After reading this article by Russell Wright of ThemeZoom, http://www.theme-zoom.com/167/are-you-putting-content-in-the-wrong-place/,  I realized that I may have set up my sites in the wrong way, using the content in a way that did not help me.  Even Twittering in a way that was not helping me.

I was a member of ThemeZoom when they first introduced their service back in 2005 or early 2006, but I didn't understand a thing.  Since then, I have changed quite a bit, and ThemeZoom seems to have developed their services as well.  I think the people at Themezoom really put out a lot of quality info. Take a look at the article about how content can be scored and placed correctly or incorrectly, as the case may be. For example, much is talked about the importance of researching your online "verticle market" and "keyword clusters".  It's all very scientific and detailed.  No messing around when it comes to marketing.

There are also articles and video instruction  talking about tests they have carried out and are in the process of carrying out, like the difference between using Tube  Mogul and Traffic Geyser.  Russell Wright says that  you will get ranked for keywords with fewer than 500,000 competing pages on Google when you submit a properly tagged video.  That we should only use You Tube videos on our main site if it has relevance, otherwise You Tube videos should be used on your support sites and only HD quality videos should be used on your main sites.  Hmmm - now that's interesting - that there are quality scores associated with the quality of the audio and visual content on your site.  They talk about where to use widgets, about the purpose of your primary website (you USP of course) and that it is the business question you are proposing to answer with your USP that is presented on the main site, that we should not use spun content on primary website, when you use excerpts from books…

The membership they have is called Krakken and is by invitation only.  I'm inviting you:

<a href="http://www.themezoom.com/amember/go.php?r=171&i=10&s=1">By Referral Only - Qualified Candidate Link</a>

                                                                                                                                        Blogged with the Flock Browser

Tags: Content, Right place for content, content strategy, Russell Wright Themezoom

Thursday, Google announced through their blog, that they are about to introduce a major change on all inactive keywords.

By activating all inactive keywords, they seem to be letting the customer pay for tweaking minimum bids, and by doing this, Google will further punish less conscious advertisers and reward those who are aware of their system. Google is likely to see a spike in their income in the coming and following weeks. Google says: "The new per-query evaluation of Quality Score affects you in that keywords will no longer appear as 'inactive for search' in your account. Instead, all keywords will have the chance to show ads on Google web search and the search network (unless you've paused or deleted them). Keep in mind, however, that keywords previously marked 'inactive for search' are not likely to accrue a great deal of traffic following this change. This is because their combined per-query Quality Score and bid probably isn't high enough to gain competitive placement."

'First page bid' will replace 'minimum bid'

"As a result of migrating to per-query Quality Score, we are no longer showing minimum bids in your account. Instead, we're replacing minimum bids with a new, more meaningful metric: first page bids. First page bids are an estimate of the bid it would take for your ad to reach the first page of search results on Google web search. They're based on the exact match version of the keyword, the ad's Quality Score, and current advertiser competition on that keyword. Based on your feedback, we learned that knowing your minimum bid wasn't always helpful in getting the ad placement you wanted, so we hope that first page bids will give you better guidance on how to achieve your advertising goals."

"It's worth mentioning that the impact of these changes will vary from advertiser to advertiser; some might see no changes to their ad serving, while others may see a noticeable difference. As always, we recommend optimizing ads to prevent them from receiving a low Quality Score."

You can read the entire blogpost here:

http://adwords.blogspot.com/2008/08/quality-score-improvements.html

/Angela Wickenberg

I joined Ping.fm back in April but never got around to using it.  Ping.fm is a simple service that makes updating all your social networks easy peasy.

What happened was that I changed my Twitter user profile name from @ebizmom to @AngelWickenberg and the Twiiter app that updated my Facebook profile, as well as the app that I could post to Twitter and Friendfeed from didn't work for me.

The problem was that I had also created a new profile called @ebizmom, just in case people didn't know how to find me, but also in case I didn't feel comfortable with my new user name, so I turned to Ping.fm to solve the problem.

With Ping, you can update from just about anywhere. Use AIM, GTalk, iGoogle, WAP, iPhone/iPod Touch, SMS or E-mail and let Ping.fm relay your message to a multitude of social networking sites.

Ping has a "trigger system" and have broken down the services into three groups; blogging, micro-blogging and status updates.

You can control how your messages are posted as well as where. If you don't include a trigger from below in your message, your message will be delivered as your default method.

Examples:

@s message - Posts a status update
@b title^body - Posts a blog
@m message - Posts a micro-blog

 

 

Beta is still in session. To update your Facebook profile, an application key must be received from Ping.fm.

Try it, you'll like it!

/Angela Wickenberg

P.S. Follow me on Twitter:

New Twitter user name:

http://Twitter.com/AngelWickenberg

(old Twitter name: "Ebizmom")

P.S.S. Be-Friend me on Facebook:

http://profile.to.AngelaWickenberg/

P.S.S.S. My Friendfeed url is http://Friendfeed.com/angelaw

See you on the inside!

Tags: socialnetworking tips, Ping.fm, Twitter, Facebook, Friendfeed, AngelaWickenberg, @AngelWickenberg, social networking sites, follow me

Today, 01:07 PM

This is a progress report on my participation in the Thirty-Day-Challenge (30 DC): I just wanted to let others know that even if your main site disappears from the SERPS, you can still have a presence representing your main website. This is what happened to me. My main URL disappeared from the SERPS and I was fretting something awful. I checked with the Google diagnostic tool to see what could be wrong, but there is and was  nothing wrong with the site in that respect. (It could do with some good conversion work, among other things.) I continued working on the social networking aspects and lo and behold my URL can be found in the SERPS due to a COMMENT I made in a group! The DIGG position never disappeared. In fact, when the part of my site that was in position one disappeared, the Digg position became #1. Now part of the site is in #1 again, the Digg link is in # 2, and in both the broad phrase match, and in the exact phrase match, there are 3 positions, including the comment. Mind you, I am still very irked about my site disappearing from the SERPS. I will certainly continue to follow the conversation, make those comments and build relationships. In this way, it doesn't really matter if the main URL is in the SERPS or not because I will have many more positions there due to other links from social networking sites. http://friendfeed.com/angelaw

Tags: SERPS, Thirty-Day-Challenge, search engine ranking, disappearance from SERPS, Google, Google diagnostic tool, social networking, URL, commenting, DIGG, Digg link, AngelaWickenberg

Got positions #1 and #2 within 1 hour

Tags: thirty-day-challengeexperiences-from-30-day-challenge got-positions-1-and-2