May 26, 2007
Have You Noticed the Google Change?
Google has unified search results with something called Universal Search. They have unified all of the different searches from different departments into one category. So if you're searching for chocolate cookies, for example, you will receive everything from Google search, news and video in one search and will not have to change (toggle) between the categories.
This implies that there will be a greater number of clicks per keyword, but not necessarily more customers. I've noticed this in my adwords campaigns, but I can't be sure it's due to the Google change in algorithm just yet. Observing and testing and time will tell.
On Nichebot, they write: "but the question remains for those who are keyword focused and already have positions and want to keep them…. What will this mean to the rules of getting and staying in the top results on Google and what will happen to your search engine rankings come this Wednesday when the change goes into effect? Will the power of using all the other channels like video, images, news and maps allow you to gain more power in your own search engines listings?"
CNN story:
http://www.cnn.com/2007/TECH/internet/05/17/google.search.reut/index.html
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