As marketers, in 2006 and 2007 we saw several "Death of" reports;

First out was Scott Boulch in November 2006 with "The Death Of Adsense."

Scott wrote that within a few days, he had built a list of over 38,000 subscribers.

I don't  know how many subscriptions to his software "thelistvirus" he was able to

get - probably a lot of them.  It was a smart tactic that worked  like money in the bank,

Just a short week or so after, we heard from Mike Filsaime with his

"The Death of Internet Marketing".  He gave away his list building software

and built a list of over 50,000 people. He wrote that in just over 24 hours,

they had over 34,346 people create an account to get the report.

(and he thanked Keith Baxter and Scott Boulch in the email he sent

out to his list for their marketing campaign for Their Death of AdSense

report, inspired him on how to market his own report.  The marketing

method was to pay for the referrals - so as a marketer using this traffic tactic

- it required money to make the money).

Next in line were a series of separate articles and pre-sales pages:

"The Death of Email Marketing", "The Death of Adwords for Affiliates",

"The Death of the Search Engine Spammer", and many spin offs of that theme.

 

Rich Schrefren also came out with a very popular series of reports last year

along the same lines.

Then Simon Leung came out with his "The Death Of Google Adwords" report as a

pre-launch to his adwords products.  I never heard how the campaign went.

 

Just the other day or so ago, I received another "Death of" report. 

The first thought in my mind was "Oh No!  Not another 'Death of' report!".

I had to find out if it was the same kind of information in the report.

The title is "The Death of Information Marketing As We Know It"

Dan Lok writes that he spent close to three months working on his

"Death of" report, which is slightly over 40 pages.

http://www.deathofinformationmarketing.com

Angela Wickenberg

http://e-bizsecretsexposed.com/blog