In June, Google updated Google Trends with numbers and the ability to download results to a spreadsheet. They received a lot of great feedback from agencies and advertisers on how they're using the new version; from identifying new growth markets to optimizing their Google AdWords campaigns.

Today, Google launched Google Insights for Search, a new product designed with the advertiser in mind. It provides more flexibility and functionality for advertisers and marketers to understand search behavior, and adds some cool new features like a world heat map to graphically display search volume and regional interest.

Like Google Trends, you can just type in a search term to see search volume patterns over time, as well as the top related and rising searches. You’ll also have the ability to compare search volume trends across multiple search terms, categories (commonly referred to as verticals), geographic regions, or specific time ranges.

Let's take the example of entering the term apple. You'll notice that the majority of top related and rising searches are associated with the brand Apple.

Google Insights for Search allows you to filter this query by the Food & Drink category, resulting in a dramatically different view of search volume trends and related searches of apple, the fruit. You can also use this filter to compare search terms with the category (for example, apple compared to the Food & Drink category).

Read the entire post here:

http://adwords.blogspot.com/2008/08/announcing-google-insights-for-search.html

Tags: Google_Trends Google_Insights_For_Search Adwords Google_Adwords